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From version 2022.3, GA4 is available for selection in the CMS. The latest version supports Analytics' latest capabilities for tracking, remarketing and managing content through Google Services. Not ready to migrate to GA4? Not to worry. Our GA4 option is pre-configured to push unified data for both Universal Analytics (v3) and GA4 (v4).    


We know just how critical Google Analytics with Tag Manager is for remarketing and reporting on many CV ecommerce websites. And yes, we know the deprecation date of Google’s Universal Analytics (v3) is just around the corner (1st July 2023).  GA4 (stage 1) is now available in 2022.3. Our GA4 solution suits sites implementing Google Analytics for the first time as well as those looking to migrate from UA. Keep using UA insights until you're satisfied your GA4 data can reproduce similar results (or until the deprecation date.)

Benefits of

The following events are supported:

  1. Add to cart
  2. Remove from cart
  3. Product list view
  4. Click product
  5. Checkout
  6. Product purchased




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CV ecommerce - GA4 integration

  • Allows sites currently
on
  • using UA to continue
using UA while collecting GA4 event data to compensate for the time period needed for GA4 to yield insights into user and purchaser behaviours
  • with UA data and collect (and use) GA4 data at the same time
  • Does not require CV site owners/managers to fully implement UA-to-GA4 data
structure changes themselves (we have done what is needed to capture website engagement at least equivalent to that for UA)

  • Is easy to migrate without a great technical of technical knowledge*

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    InfoSee
    • name and structure changes themselves 
    • Easy to implement migration plan




    * Users of GA4 will benefit from understanding Google Analytics 4 and how its data, especially from enhanced ecommerce, is used with Google Tag Manager, for remarketing (Google Ads and personalised ads) and reporting.

    Customers must make their own assessments of GA4 benefits for their reporting purposes. For more information: Image AddedIntroducing the next generation of Analytics, Google Analytics 4 (GA4) - Analytics Help




    Info
    For integration to the CV ecommerce platform, see: Google Analytics 4