Overview

Web page metadata is important for site visibility and search engine optimisation (SEO). Product and category metadata and other details used for SEO are maintained in the CMS.
 

There are 3 main types of page metadata to consider: 


TypeDescription
SEO UrlThe user- and search engine-friendly URL for the page.
Page TitleThe title that displays on search engine results pages, just above the URL. Also displayed in the title bar of the web browser when the user views the page.
Meta DescriptionThe blurb that displays under the Title and URL.



Product SEO Fields

The CMS allows you to specify metadata and SEO friendly URL for each and every product on your site!

When your BPD site is first implemented, we'll probably import this data for you. As time goes on, you can update and maintain it yourself. 


  1. In the CMS, go to Products & Categories → Product Maintenance.

  2. Search for the product you wish to update and click Edit.

  3. Scroll to the SEO Fields section.
     

  4. Update the values as required:

  5. Save and Exit. 


Category SEO Fields

The CMS allows you to specify metadata and SEO friendly URL for every category and subcategory on your site.


  1. In the CMS, go to Products & Categories → Category Maintenance.

  2. Search for the category to update and click Edit. For a subcategory, click the higher category until the subcategory is displayed and click Edit.

  3. Scroll to the SEO Fields section.
     

  4. Update the values as required:

  5. Click Save.





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