Not sure where to begin building your Personalisation rules? Here is an overview of all the rules currently available within the Personalisation module, as well as sample applications for each type. |
Once you're ready to create rules and personalise widgets with them, see our Personalisation How To article for a How To guide.
These rules relate to products, categories, or pages a user has viewed (or not viewed!). Parameters in bold are the variables you define in the Rule Builder.
Target users who have viewed the 'Endurance T10 Treadmill' within the last 5 days. Show them a banner on the home page letting them know it's currently on special - 20% off! |
Purchases
These rules are focused on what the user has purchased, how much they have spent, or what's currently in their cart to be purchased.
Display a message in the cart to users with low value orders: "Hate paying postage? Increase your order to $x and qualify for free freight!" |
Favourites
These rules are based on the contents of the user's Favourites / Wishlist.
Create a buy 2, get 1 free promo for those clearance USB drives, and advertise the promo to users with data storage products in their wish list. |
User characteristics
Who is the user? A specific person or someone with a particular website role? Someone who's been absent for awhile or a frequent visitor?
Just won the tender to provide stationery to the Dept of Education? Display an announcement banner or contract product campaign to all users who login with an Education email address. You can use '%' as a wildcard to include all emails from a certain domain (e.g. "%@nsw.edu.au"). |
Don't forget
You can combine rules with an "and / or" separator to get really specific about who you're talking to! The possibilities are endless...
