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Not sure where to begin building your Personalisation rules? This article will give you an overview of all the rules currently available within the Personalisation module, as well as an example application of each type.

Parameters in bold are the variables you define in the Rule Builder.

Views

These rules relate to products, categories, or pages a user has viewed (or not viewed!).

Has/Has Not viewed Product XYZ in the last X days
Has/Has Not viewed product within Category XYZ in the last X days
Has/Has Not viewed Page XYZ in the last X days

Target users who have viewed the 'Endurance T10 Treadmill' within the last 5 days. Let them know it's currently on special - 20% off!

Purchases

These rules are focused on what the user has purchased, how much they have spent, or what's currently in their cart to be purchased.

Has/Has Not purchased Product XYZ in the last X days
Has/Has Not purchased product(s) within Category XYZ in the last X days
Purchased $Dollars or More/Less worth of products in the last X days
Placed X or More/Less orders in the last X days
Does/Does Not have Product XYZ in their cart
Does/Does Not have product within Category XYZ in their cart
Has $Dollars or More/Less worth of products in their cart

Display a message in the cart to users with low value orders: "Hate paying postage? Increase your order to $x and qualify for free freight!"

Favourites

These rules are based on the contents of the user's Favourites / Wishlist.

Added Product XYZ to their favourites in the last X days
Added product within category XYZ to their favourites in the last X days
Does/Does Not have Product XYZ in their favourites
Has/Has Not product within Category XYZ in their favourites

Create a buy 2, get 1 free promo for those clearance USB drives, and advertise it to users with data storage products in their wish list.

User characteristics

Who is the user? A specific person or someone with a particular website role? Someone who's been absent for awhile or a frequent visitor?

UserID/EmailAddress Is / Is Not XYZ
Does/Does Not have Role of XYZ
Last Visit was X days ago or More/Less

Just won the tender to provide stationery to the Dept of Education? Display an announcement banner or contract product campaign to all users who login with an Education email address.

You can use '%' as a wildcard to include all emails from a certain domain (e.g. "%@nsw.edu.au").