Search Analytics

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SEARCH ANALYTICS: Capture and analyse the interaction users are having with your site in real-time:

  • Are the most searched for products the ones people end up buying?
  • What are people searching for that they can't find on your site?
  • For those products users are viewing, what is the conversion rate–are they buying those products?
  • When are people most active on your site?

Answer these questions instantly with a quick glance at the Search Analytics Dashboard.


Use Case


You have a stack of notebook computers that no one is buying. You can't understand why. The product page is eye-catching: the product description is crisp, the colours are bright, the images clear and robust. It isn't until you implement Commerce Vision's Search Analytics that you realise people are not making it to the notebook product's page. They are searching for "note book", not notebook.

Solution: Add a Query Translation to the term "note book" to direct potential buyers to your notebooks.


Step-by-step guide

Add the steps involved:

1.     We have added a new permission to the Administrator role: SearchAnalytics.
2.     If you were logged into the CMS during the upgrade, you will need to log out and log in to effect the permission features.
3.     In your CMS, navigate to Search Analytics → Dashboard.
4.     The initial view displays search analytics for the current day (midnight to current time).
5. What am I looking at here?


FeatureDefault ValueDescriptionWords mean nothing to me...
Timespan1 Day

The period in which you want to display the search analytics.

Other options: 

  • 7 Days
  • 30 Days
  • Custom.

When you choose custom, use the calendar from and to dates to set your time range.

CalendarsCurrent dayWhen you select a start date using the calendar, the end date will automatically adjust based on the Timespan value. For instance, if we have Timespan set to 7 Days and select 3/12/2019 as the start date, then the system will automatically set the end date to 9/12/2019. 



To set a display period other than 1 Day, 7 Days, or 30 Days, select the Custom Timespan, then set your start and end dates using the calendar.

Timespan Arrows

Click the left or right arrows to move back and forth by the Timespan period.

For instance, if the Timespan is set to 7 days and you are viewing data for the week 7/12/2019 to 13/12/2019, then when you click the right arrow ( > ), the system will skip to the next week, displaying analytical data for the 7 days between 14/12/2019 and 20/12/2019.

Horizontal AxisHourly from midnight

The horizontal axis displays the timespan values and changes depending on the Timespan value selected.

When timespan = 1 Day, the horizontal axis displays every hour from midnight until the current hour.

Legend

Total Searches

'No Result' Searches

Click Through

Conversions

Total Searches and 'No Result' searches correspond to the purple and red lines respectively that intersect the Click Through and Conversions value bars.

Toggle each value off/on to hide or show that feature on the graph.


Y-AxisSearches

The Y-axis measures the Total Searches and 'No Result' Searches data.


Untick Total Searches (purple dash in the legend) and notice the y-axis values adjust to that of the 'No Results' Searches data.

'No Results' Searches measures the number of times a user typed in a search term that yielded no results.



Tick Total Searches and untick 'No Results' Searches.

Notice how the y-axis figures change.

Total Searches measures the all searches users entered irrespective of their success.

Top Search GridsHighest # Searches

Click any of the headings in the Search Grids to sort the data by that parameter.

The system will display an up or down blue arrow next to the column heading for which the data is sorted.

Top Searches More...
Click the More... indicator to display more information on customer's search terms.



Similar to the Top Searches grid, you can click on any of the headings to sort the data.















Additional Information




Minimum Version Requirements


**.**.**


Prerequisites


--


Self Configurable


Yes / No


Business Function


Marketing Finance IT OPPs


BPD Only?


Yes / No


B2B/B2C/Both


B2B / B2C / Both


Ballpark Hours From CV (if opting for CV to complete self config component)


Contact CV Support


Ballpark Hours From CV (in addition to any self config required)


Contact CV Support


Third Party Costs


n/a or Fees apply


CMS Category


 CMS Category



Related articles

Related articles appear here based on the labels you select. Click to edit the macro and add or change labels.


Macro Instructions for carrying Article Information through to Feature List

Minimum

Version

Requirements

BPD

ONLY


Business Function

CMS Category

B2B
B2C

BOTH

Feature

Feature Description

(Written for our customers and can be pasted into comms sent to them)

Additional info

Pre-Reqs/
Gotchas

Self Configurable

Ballpark Hours
From CV

(if opting for CV to complete self config component)

Ballpark Hours
From CV

(in addition to any self config required)

Third Party Costs

Instructions for carrying Excerpts through from this page to the Feature List

Article Page:

Add macro  / Multiexcerpt (or copy and existing excerpt and edit) or (Copy existing page and place content into existing excerpt macros)

On Features List page:

Click in the Cell to be populated  / add macro /  Multiexcerpt Include / Select the Article page and the excerpt (or copy another feature line and edit the 'Article page' source.