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As you may know, much of the content published on your website, whether for products, users etc, are stored as records in database tables. Each record contains data organised across several fields. Certain tables and fields come standard for your Customer Self-Service eCommerce Platform website functions and features. For instance, a product's details are stored in a table with various fields for description, images, product code, and so on. But every business is unique and for some functions, having custom fields or even custom tables might be the solution. In fact, your site may already be using some non-standard fields, e.g., through Field Groups.
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