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Product images can be tagged in the CMS so that the image in the gallery changes when your customer selects a style or colour option.  

Check out an An example of this image tagging in action is shown below.

This long sleeve shirt is available in several different colours. When the user selects a colour from the dropdown list, the image automatically changes (as long as there is an image tagged to match that colour option).

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To take advantage of this functionalityimage tagging, all you need is a master product with multiple images loaded, and tags on each image to match that product's options (or variants).  Ready to try it out? Read on... 
 

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