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Prerequisites 

1. Set up Google account and get ID and Google Tag Manager snippet

NOTE - This guide only documents the steps that are required to obtain credentials and the Gtag code snippet. Learn more at Google: Set up GA4  

1. If you do not have an account, go to analytics.google.com and create an account.
   
   
2. Set up a new product or app. 
   
   
   
3. Follow the instructions to create a new GA4 data stream. TIP -The measurement ID links your site to the GA4 account.
   
   
   
4. To retrieve the generated tag js script for your account, click View Tag Instructions. 
   
   
5. To view the tag, click 'Install manually'.
   
   
   

6. Copy the tag. It will have your Measurement ID added to it.

   Info
   title Google Tag Manager
   Here is an example with the Measurement ID in yellow:

   
   

   
   

7. In the CMS, go to Content → Advanced Content → Resources.
   
   
8. Use the Search tool to find: rcGoogleTagManagerInitialiserHead
   
   
9. Click Modify.
   
   

10. In Resource Value, add the Google tag snippet you copied. It will look like this except the {0} placeholders will have your data stream's Measurement ID.
    

    Code Block
    title This tag will output the 'snippet' required by the Google Tag manager.
    <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id={0}"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', '{0}'); </script>

    
    Example of snippet in Resource Value:
    
    

11. Click Save.

2. Check templates/widgets are set up for capturing the Product Click event

To capture products clicked by users for GA4, in the CMS, make sure the following are in place:

•  Product List Grid widget: zoned layouts are enabled for Products and Categories.
  (Pages & Templates → Products → Product List Grid widget)
  
•  Items Recently Viewed widget is added to Home Page
  (Pages & Templates → Home Page → Items Recently Viewed widget)
•  CrossSell/Upsell widgets: are added to Product Detail
  (Pages & Templates → Products → Product Detail page → CrossSell/Upsell widget)
•  Campaign Slider: is added to Home Page
  (Pages & Templates → Home Page → Campaign Slider widget)

3. Enable Favourites for Prior Purchases:

For each role your customers use and you want tracked:

1. Go to Ecommerce → Users → Roles.
   
2. Select the Role, then click the Functions tab.
   
   
3. Find and tick Enable Customer Favourites.
   
   
4. Click OK. 
   
   
5. Repeat steps 1-4 for all roles needed.

Configure GA4 Analytics 

1. Select GA4 version

1. In the CMS, go to: Settings → Settings → Systems → Analytics.
   
   
2. With Analytics enabled on your site, click Configure.
   
   
3. In Analytics Feature Settings, toggle ON Enable Analytics.
   
   
4. In Analytics Version, select which version you are configuring: 'UA' or 'GA4'. NOTE - We recommend you select GA4 whether your site is new to Analytics or on a migration plan.       
   
   
5. In Google Tag Manager ID, enter the ID from your Google Tag Manager account. 
   Example: 
   
   
   
6. When an ID is entered, Analytics functions available are listed. Tick at least Digital Remarketing or Enhanced eCommerce.
   
   - Digital Remarketing -  use Analytics with Google Tag Manager to use remarketing tools such as Google Ads or for dynamic remarketing. In dynamic remarketing, visitor and purchaser behaviour events from Analytics can be included to personalise ads shown to users after they leave your site and continue to browse the internet.
   - Enhanced Ecommerce - this option collects details about user behaviours on your site that goes beyond transactional info. This richer data can be used to produce more indepth reports on patterns of user activity, e.g., how users interact with specific products, where they go to on your site and where they go next, when they abandon their carts and leave your site.  
   - Enhanced Rich Snippet - code snippet used to enhance search results visually, e.g., include ratings for a product page.
   
   
7. Click Save.  

2. Set template (optional)

This step is needed only if you do not want to use the default global template supplied by CV ecommerce.

You can select to include all users or a segment based on Role by setting relevant templates:

• Set global - one template for all users
• Set role-based - template for users in a specific role.

Set Global template

To set a custom global template, go to the default templates admin page. Set the Opening Body Template to the default template or another template you created.

Set Role-based template

To set a role-based template, go to the role management admin page (see Templates tab). Set the Opening Body Template to the default template or another template you created.

Digital Remarketing

Remarketing uses Analytics data with Google's digital remarketing solutions, e.g., Google Ads etc. It can also personalise ads shown to past visitors of your website who are still on Google or partner websites by segmenting a user based on a match between their past behaviour and the behavioral profile of an audience. When there is a match, the user is added to that user audience.

Analytics automatically creates two default audiences:

• Purchasers: Users who made a website purchase
• All users: Users who initiated sessions on your website

You can also create audiences in your Google Analytics 4 properties from any combination of dimensions, metrics, and events. For example, you might create a segment of 'website visitors who add items to cart but leave your site without making a purchase.' You can then create rules that are used to show this segment ads of products they clicked on or added to cart, when they continue to browse and search the internet. This type of personalised remarketing may help bring visitors back to your site to make purchases.

See: Remarketing with Google Analytics 

By default, your CV site sends remarketing data from every page type of the website to Google. What data are sent with each page type are listed. 

Remarketing data sample 

{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

Enhanced Ecommerce

Enhanced Ecommerce is extra functionality you can add to Google Analytics. Used with Tag Manager, it allows the gathering of richer data about buyers and visitors on your website. Instead of just the standard ecommerce transactional information at the Order Confirmation step, activities such as when they add items to cart, when they remove items, when they abandon their carts and leave without purchasing, where they begin checkout, etc, are also collected. This data can be used to produce reports that analyse shopper behaviour patterns on your site. 

item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve

gtag("event": "ecommerce", 
	"view_item_list", {
  	item_list_name: "Related products",
 	 items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 1,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      }
  ]
});   ]
	}
}

gtag("event", "select_item", {
  item_list_name: "Related products",
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    }
  ]
});

{
	"User_ID": "unique user id"
}

{
	"virtualURL": "thank you URL"
}

gtag("event", "begin_checkout", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

gtag("event", "purchase", {
    transaction_id: "100000000",
    value: 25.99,
    tax: 4.90,
    shipping: 5.99,
    currency: "AUD",
    items: [
     {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    },
    {
      item_id: "SKU_12346",
      item_name: "CV Grey Women's Tee",
      currency: "AUD",
      index: 1,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    }]
});

gtag("event", "login", {
  method: "widget-name"
});

{
	"event": "login",
	"widgetName": "widget-name"
}

{
	"event": "logout",
	"widgetName": "widget-name"
}

gtag("event", "add_to_cart", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

 gtag("event", "remove_from_cart", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

{
	"event": "validPromoCode",
	"promoCode": "XXXX"
}

{
	"event": "removedPromoCode",
	"promoCode": "XXXX"
}

{
	"virtualURL": "/TrackOrder/ViewOrder/Order Number"
}

{
	"virtualURL": "/OrderTemplates/Template Name"
}