Layers are a powerful way to target your website content, based on role, customer code, or marketing flag, or countless other criteriato name a few. 

But did you know you can now apply layers based specifically on a User or Group of Users? 

That's right - , you can add content to your website that will appear to be displayed ONLY to a pre-defined group of users. How's that for personalisation?And these groups don't have to be related by role, region, or account code. You can create groups made up of any users you choose.  

It's another tool in your personalisation kit.

In this guide

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1. Navigate to Advanced Content → Layers.
2. Edit an existing Layer, or Add New Layer. 
3. Scroll to the User Groups section.
4. Click Add User Group (or if you haven't yet created your group, click 'Maintain User Groups' and follow the steps above for "Creating a User Group").
   
   
5. A dropdown list will appear, containing all existing Groups. Select the one you require.
6. Consider the setting "Layer active for all user groups excluding the ones listed above" - tick this if you want the group(s) you just added to act as an exclude (rather than include).
7. Click Save & Exit (if you were creating a brand new layer, first scroll back up and enter required Layer info such as Name, Description, Authentication Status).

Now all you need to do is decide what content you're filtering for these users. Locate the widget in question, and apply the Layer associated with your User Group! 

Importing Users

If you've got a lot of users to add to a group, it might be much 's probably way easier to import them from a spreadsheet, rather than add them one by one.  Here's how. 

1. Navigate to

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1. Users → User Groups. 
2. Find your group in the list and click Users. (We'

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1. re assuming you've already created your

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1. Group; if you haven't, follow the steps above for "Creating a User Group

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Import - Can add based on email address, or even UserID (if you get this data from Analytics, for instance). CSV will accept either/both. 

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1. "). 
2. Click 'Import User Group Users'. 
3. Click the Download Example Template button to get a pre-formatted CSV file.
   (Admittedly, the format is pretty simple - 1 column with a header, consisting of the user's email address or numeric User ID)
   
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4. Copy and Paste your own data into the spreadsheet and save it somewhere you can access it. 
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5. Now, decide whether you want to add these users to any existing members of the group (Append), or replace any existing members with the ones on your list (Override).
6. Click 'Select files' and browse to your saved CSV. 

7. The import will start automatically once your file is selected. Failure or Success messages will be returned, along with feedback in the Import Log. 
   
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   Note
   If your import fails, correct your data (errors noted in the log) and try again.