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5. What am I looking at here?

Feature

Default Value

Description		Words mean nothing to me...
Timespan	Default value: 1 Day The period in which you want to display the search analytics. Other options:  7 Days 30 Days Custom. When you choose custom, use the calendar from and to dates to set your time range.		Image Modified
Calendars	Default value: Current day. When you select a start date using the calendar, the end date will automatically adjust based on the Timespan value. For instance, if we have Timespan set to 7 Days and select 3/12/2019 as the start date, then the system will automatically set the end date to 9/12/2019.		Image Modified Image Modified
	To set a display period other than 1 Day, 7 Days, or 30 Days, select the Custom Timespan, then set your start and end dates using the calendar.		Image Modified
Timespan Arrows	Click the left or right arrows to move back and forth by the Timespan period. For instance, if the Timespan is set to 7 days and you are viewing data for the week 7/12/2019 to 13/12/2019, then when you click the right arrow ( > ), the system will skip to the next week, displaying analytical data for the 7 days between 14/12/2019 and 20/12/2019.		Image Modified
Horizontal Axis	Default value: Hourly from midnight The horizontal axis displays the timespan values and changes depending on the Timespan value selected. When timespan = 1 Day, the horizontal axis displays every hour from midnight until the current hour.		Image Modified
Legend	Total

Searches

Searches  •  'No Result'

Searches

Click Through

Conversions

Searches  •  Click Through  •  Conversions Total Searches and 'No Result' searches correspond to the purple and red lines respectively that intersect the Click Through (blue) and Conversions (green) value bars. Toggle each value off/on to hide or show that feature on the graph.		Image Modified
Y-Axis	Default value: Searches The Y-axis measures the Total Searches and 'No Result' Searches data. Untick Total Searches (purple dash in the legend) and notice the y-axis values adjust to that of the 'No Results' Searches data. 'No Results' Searches measures the number of times a user typed in a search term that yielded no results.		Image Modified
	Tick Total Searches and untick 'No Results' Searches. Notice how the y-axis figures change. Total Searches measures the all searches users entered irrespective of their success.		Image Modified
Top Search Grids	Default value: Highest # Searches Click any of the headings in the Search Grids to sort the data by that parameter. The system will display an up or down blue arrow next to the column heading for which the data is sorted.		Image Modified
Top Searches More...	Default value: Sorted by # Searches Click the More... indicator to display more information on customers' search terms.		Image Modified
	Similar to the Top Searches grid, you can click on any of the headings to sort the data. Column Header Description Search Term The word(s) users typed in to the search field. # Searches The number of times that users used that search term. Click Throughs The number of times that users clicked on products that matched the search term. Click Through % (Click Throughs / # Searches) * 100. Conversions # Searches - Click Throughs. Conversion % (Conversions / # Searches) * 100. Avg # Results Raw Search Result Count Total / # Searches. Raw Search Result Count Total is the value Lucene returns before any restrictions were applied, such as stock security. Avg # Personalised Results Search Result Count Total / # Searches. Search Result Count Total is the search result after restrictions were applied.		Image Modified
Top 'No Result' Searches More...	Default value: Sorted by # Searches Click the More... indicator at the bottom of the Top 'No Result' Searches grid to display more information on customer search terms that yielded no results.		Image Modified
	Now, this feature is clever, and it is best described with an outlandish example.		Image Modified
	Customers search for ergometer on our site and the system returns 0 results.		Image Modified
	This zero-results situation is reflected in our 'No Results' Search Summary.		Image Modified
	Click on More... at the bottom of the Top 'No Results' Searches grid and the system will take you to the 'No Results' Search Summary. If we type ergometer into the Search Term: field under Search Results, the system, which reflects the end-user experience, will display nothing.		Image Modified
	What we can do is add a Query Translation for ergometer for what we want the user to see whenever they type that search term. To show you that it isn't using 'similar word' settings, let's assign a translation term that has no relationship to the word ergometer: bucket.

Click

•  Click Edit.

Type

•  Type in bucket.

Click

•  Click Update.		Image Modified
	The Query Translation for the Search Term ergometer will now redirect the user to a list of products with bucket in the name.		Image Modified
	In the Search Term: field of the Search Results, type in your original term that was returning zero results. In this example, that word is ergometer. As you can see, the system now returns a product with bucket in the name.		Image Modified Tip You may need to clear your cache in CMS → Settings → Cache Management to effect this change.
	Let's mimic the end-user experience

.

: Go to your website and type in the original term that was returning zero results: ergometer. The system returns a product with bucket in its name.

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Additional Information

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