Overview
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Google's Tag Manager allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites. To this end, Commerce Vision websites on version 3.87+ Websites now have tracking functionality enabled out of the box, pushing rich data on nearly every site event.
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This guide details the data sent for various events, which can then be used with Tag Manager's Remarketing and Enhanced eCommerce functions.
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Websites have tracking functionality for Google Tag Manager enabled out of the box, pushing rich data on nearly every site event. |
Table of Contents
- Product Impressions
- Product Clicks
- User Details
- Questionnaires
- Checkout Steps & Options
- Transactions
- Login Success
- Logout Success
- Add to Cart
- Remove from Cart
- Cart Updated
- Promotion Codes
- View Order
- View Template
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| (Google Tag ID required) |
| Allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites. |
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Google Tag Manager and BPD |
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| Minimum Version Requirements |
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| 3.87.00 |
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| Prerequisites |
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| --Google Tag ID required. |
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| Self Configurable |
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| Yes |
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| Business Function |
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| MarketingData Analytics |
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| BPD Only? | |
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| B2B/B2C/Both |
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| MultiExcerptName | B2B/B2C/Both |
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| Both |
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| Ballpark Hours From CV (if opting for CV to complete self config component) | | Multiexcerpt |
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1 |
Ballpark Hours From CV (in addition to any self config required) | | Multiexcerpt |
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| MultiExcerptName | Ballpark Hours From CV (in addition to any self config required) |
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n/a |
Third Party Costs |
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| MultiExcerptName | Third Party Costs |
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| CMS Category | | Multiexcerpt |
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| | Feature Management - Analytics |
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Related help
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