Page History

Overview

Multiexcerpt

MultiExcerptName	Feature Overview

Excerpt

Google's Tag Manager allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites. To this end, Commerce Vision websites on version 3.87+ now have tracking functionality enabled out of the box, pushing rich data on nearly every site event.

This guide details the data sent for various events, which can then be used with Tag Manager's Remarketing and Enhanced eCommerce functions.

Anchor
remarketing
remarketing

...

Property	Value	Notes
event	'remarketing'
ecomm_pagetype	One of the following: home category product cart purchase other	Value determined by the page the user is on. For example: 'home' = the site's home page 'category' = a category page listing products 'product' = the product detail page 'cart' = the shopping cart 'purchase' = the confirmation screen once an order has successfully been submitted 'other' = any page not covered above (eg. Favourites, Checkout Delivery Address, Dashboard, etc)
ecomm_prodid	One of the following: Product code (product pages) Array of product codes (category, cart, purchase pages)	Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'.
ecomm_totalvalue	The total value of all products and charges (if any)	Optional. Only applies to page types 'product', 'cart, and 'purchase'.
google_conversion_value	The total value of all products and charges	Optional. Only applies to page type 'purchase'.

...

Code Block

language	js
title	Sample Remarketing data

{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

...

Anchor
ecommerce
ecommerce

2. Enhanced eCommerce

...

BPD Enhanced eCommerce data is pushed for nearly every event type on the website. The data objects are outlined below, including properties and their possible values.

Anchor

	ecomimpressions
	ecomimpressions

a. Product Impressions

...

Property	Value	Notes
event	'enhancedEcomm'	Due to infinite scrolling, some pages may load additional data after the initial page load. For this reason, impressions are pushed via an event. Infinite scrolling creates a new event, and therefore a new data push. This also ensures that data is pushed in blocks, so as not to exceed Google's object data limit.
event_type	'impression'
currencyCode	The currency code for the current account
name	The product description
id	The product code
category	The product's primary category	Includes all levels of the category structure for the product's primary category.
list*	One of the following: Product List Search Results Items Recently Viewed Campaign - (sent as the Campaign Description, not the Campaign Code) CrossSell - (Alternate products) UpSell - (Accessories / Related products) User Favourites Prior Purchases Product Details - (This value only applies where the user has navigated directly to a product via link or similar. Otherwise, the list from which the product was accessed will be used for product detail impressions.)	Value determined by the list in which the product is located. Note - Zoned Product Layout* must be used in order for Enhanced eCommerce to work with lists.
brand	The product's brand
position	The product's position / sequence in its list
price	The product price (nett price for 1)	If 'hide pricing' is enabled at Role level, this data is not pushed.

...

Code Block

language	js
title	Sample Product Detail Impression data
collapse	true

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"detail": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

...

Anchor

	ecomclicks
	ecomclicks

b. Product Clicks

...

Property	Value	Notes
event	'productClick'
list*	One of the following: Product List Search Results Items Recently Viewed Campaign - (sent as the Campaign Description, not the Campaign Code) CrossSell - (Alternate products) UpSell - (Accessories / Related products) User Favourites Prior Purchases Cart Item	Value determined by the list in which the product is located. Note - Zoned Product Layout* must be used in order for Enhanced eCommerce to work with lists.
name	The product description
id	The product code
category	The product's primary category	Includes all levels of the category structure for the product's primary category.
brand	The product's brand
position	The product's position / sequence in its list
price	The product price (nett price for 1)	If 'hide pricing' is enabled at Role level, this data is not pushed.

...

Code Block

language	js
title	Sample Product Click data
collapse	true

{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99",
				"position": 1
			}
			]
		}
	}
}

...

Anchor

	ecomuser
	ecomuser

c. User Details

...

Code Block

language	js
title	Sample User Detail data
collapse	true

{
	"User_ID": "unique user id"
}

...

Anchor

	ecomquestion
	ecomquestion

d. Questionnaire

...

Code Block

language	js
title	Sample Questionnaire data
collapse	true

{
	"virtualURL": "thank you URL"
}

Anchor

	ecomcheckout
	ecomcheckout

e. Checkout Steps & Options

...

Property	Value	Notes
event	'checkout'
event_type	'checkout'
step	The checkout step number: 1 - going to cart 2 - attempting checkout, but login required 3 - selecting delivery option 4 - selecting payment option 5 - submitting the order	Steps 3 & 4 will trigger additional 'Product Option' data to be pushed, in the form of the option selected at this step. For example, the freight option selected at Step 3 or the payment method selected at Step 4 (sample provided below).
products	The products in the cart	Standard product data will be pushed for each product in the cart (e.g. name, id, category, brand, price).

...

Property	Value	Notes
event	'checkoutOption'
event_type	'checkout'
step	3 or 4	Value determined by the step number in 'Checkout Steps' data above.
option	The option selected at this step	For example - 'pickup' at Step 3 or 'BPAY' at Step 4.

...

Code Block

language	js
title	Sample Checkout Option data
collapse	true

{
	"event": "checkoutOption",
	"event_type": "checkout",
	"ecommerce": {
		"checkout_option": {
			"actionField": {
				"step": 4,
				"option": "BPAY"
			}
		}
	}
}

...

Anchor

	ecomtrans
	ecomtrans

f. Transactions

...

Property	Value	Notes
event	'enhancedEcomm'
event type	'payment'
name	The product description	Repeated for each product in the transaction.
id	The product code	Repeated for each product in the transaction.
category	The product's primary category	Includes all levels of the category structure for the product's primary category. Repeated for each product in the transaction.
price	The product price (nett price for 1)	Repeated for each product in the transaction.

...

Code Block

language	js
title	Sample Login Success data
collapse	true

{
	"event": "login",
	"widgetName": "widget-name"
}

...

Anchor

	ecomlogout
	ecomlogout

h. Logout Success

...

Code Block

language	js
title	Sample Logout Success data
collapse	true

{
	"event": "logout",
	"widgetName": "widget-name"
}

Anchor

	ecomaddtocart
	ecomaddtocart

i. Add to Cart

...

Property	Value	Notes
event	'addToCart'
currencyCode	The currency code for the current account
products	The product(s) added to the cart	Standard product data is included here (e.g. name, id, category, quantity, brand, price)
pageType	One of the following: Product List Search Results Product Details	Value determined by the page on which the product was added.
list*	One of the following: Product List Search Results Product Compare Items Recently Viewed Campaign - (sent as the Campaign Description, not the Campaign Code) CrossSell - (Alternate products) UpSell - (Accessories / Related products) User Favourites Prior Purchases Product Details Cart Fast Order Quick Order Entry	Value determined by the list from which the product was added Note - Zoned Product Layout* must be used in order for Enhanced eCommerce to work with lists.

...

Code Block

language	js
title	Sample Add To Cart data
collapse	true

{
	"event": "addToCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"add": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	},
	"pageType": "Product List",
	"list": "Product List"
}

...

Anchor

	ecomremovefromcart
	ecomremovefromcart

j. Remove from Cart

...

Property	Value	Notes
event	'removeFromCart'
currencyCode	The currency code for the current account
products	The product(s) removed from cart	Standard product data is included here (e.g. name, id, category, quantity, price).

...

Code Block

language	js
title	Sample Remove From Cart data
collapse	true

 {
	"event": "removeFromCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"remove": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"price": "99.99"
			}
			]
		}
	}
}

Anchor

	ecomcartupdate
	ecomcartupdate

k. Cart Updated

...

Quantity increase triggers an "addToCart" data push
Quantity decrease triggers a "removeFromCart" data push

Anchor

	ecompromo
	ecompromo

l. Promotion Codes

...

Code Block

language	js
title	Sample Removed Promo Code data
collapse	true

{
	"event": "removedPromoCode",
	"promoCode": "XXXX"
}

...

Anchor

	ecomvieworder
	ecomvieworder

m. View Order

...

Code Block

language	js
title	Sample View Order data
collapse	true

{
	"virtualURL": "/TrackOrder/ViewOrder/Order Number"
}

...

Anchor

	ecomviewtemplate
	ecomviewtemplate

n. View Template

...

Code Block

language	js
title	Sample View Template data
collapse	true

{
	"virtualURL": "/OrderTemplates/Template Name"
}

...

Anchor
extend
extend
3. Extending or Overriding pushed data

...

userDetail
pageType (this is for Digital Remarketing)
productImpressions
productClick
questionnaire
checkout
checkoutOption
transactionProducts
loginSuccess
logoutSuccess
addToCart
removeFromCart
promoCodes
viewOrder
viewTemplate

Additional Information

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MultiExcerptName	Additional Info

(Google Tag ID required)

Multiexcerpt

hidden	true
MultiExcerptName	Feature Title

Google Tag Manager and BPD

Minimum Version Requirements

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MultiExcerptName	Minimum Version Requirements

3.87.00

Prerequisites

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MultiExcerptName	Pre reqs

--

Self Configurable

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MultiExcerptName	Self Configurable

Yes

Business Function

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MultiExcerptName	Business Function

Marketing

BPD Only?

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MultiExcerptName	BPD Only

Yes

B2B/B2C/Both

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MultiExcerptName	B2B/B2C/Both

Both

Ballpark Hours From CV (if opting for CV to complete self config component)

Multiexcerpt

MultiExcerptName	Ballpark Hours From CV (if opting for CV to complete self config component)

1

Ballpark Hours From CV (in addition to any self config required)

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MultiExcerptName	Ballpark Hours From CV (in addition to any self config required)

n/a

Third Party Costs

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MultiExcerptName	Third Party Costs

n/a

CMS Category

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MultiExcerptName	CMS Category

Feature Management - Analytics

help

Content by Label

showLabels	false
max	10
spaces	KB
showSpace	false
sort	modified
reverse	true
type	page
excludeCurrent	true
cql	label in ("how-to","google","analytics","tags","seo") and type = "page" and space = "KB"
labels	kb-how-to-article

Space shortcuts

Page tree

Versions Compared

Old Version 53

New Version 54

Key

Overview

Table of Contents

Digital Remarketing

Enhanced eCommerce

Extending or Overriding Pushed Data

Anchor
remarketing
remarketing

Anchor
ecommerce
ecommerce

2. Enhanced eCommerce

Anchor
extend
extend
3. Extending or Overriding pushed data

Additional Information

Related

help

Space shortcuts

Page tree

Page History

Versions Compared

Old Version 53

New Version 54

Key

Overview

Table of Contents

Digital Remarketing

Enhanced eCommerce

Extending or Overriding Pushed Data

Anchorremarketingremarketing

Anchorecommerceecommerce

2. Enhanced eCommerce

Anchorextendextend3. Extending or Overriding pushed data

Additional Information

Related

help

Anchor
remarketing
remarketing

Anchor
ecommerce
ecommerce

Anchor
extend
extend
3. Extending or Overriding pushed data