...
Product ClicksAnchor ecomclicks ecomclicks
Product Click data is pushed when clicking on any click of a product link. For example, a product on a page of search results, a product on a category page, or from the user's favourites list.
| Property | Value | Notes |
|---|---|---|
| event |
...
'productClick' | ||
| list |
| Value determined by the list in which the product is located. |
| name |
...
| The product description | |
| id |
...
| The product code | |
| category |
...
| The product's primary category |
...
| brand |
...
| The product's brand | |
| price |
...
| The product price |
...
| (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. | |
| position | The product's position / sequence in its list |
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "productClick",
"ecommerce": {
"click": {
"actionField": {
"list": "list name"
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99",
"position": 1
}
]
}
}
} |
...
TransactionsAnchor ecomtrans ecomtrans
Pushed Product Transaction data is pushed on successful submission of an order.
| Property | Value | Notes |
|---|---|---|
| event | 'enhancedEcomm' | |
| event type | 'payment' | TBC - always 'payment'? |
| purchase / actionField | TBC | |
| name | The product description | Repeated for each product in the transaction. |
| id | The product code | Repeated for each product in the transaction. |
| category | The product's primary category | Repeated for each product in the transaction. |
| price | The product price (nett price for 1) | Repeated for each product in the transaction. |
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "enhancedEcomm",
"event_type": "payment",
"ecommerce": {
"purchase": {
"actionField": {
"id": 100000000,
"revenue": 99.99,
"tax": 9.99,
"shipping": 10.00
}
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"price": "99.99"
}
]
}
} |
...