Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

  1. Digital Remarketing

  2. Enhanced eCommerce

    1. Product Impressions
    2. Product Clicks
    3. User Details
    4. Questionnaires
    5. Checkout Steps
    6. Checkout Options
    7. Transactions
    8. Login Success
    9. Logout Success
    10. Add to Cart
    11. Remove from Cart
    12. Cart Updated
    13. View Order
    14. View Template 
  3. Extending or Overriding Pushed Data

...

Anchor
ecomimpressions
ecomimpressions
a. Product Impressions

Product Impression data is pushed when a product list is displayed. For example, a page of search results, products in a category, or a user's favourites.

...

Anchor
ecomclicks
ecomclicks
Product b. Product Clicks

Product Click data is pushed on any click of a product link. For example, a product on a page of search results, a product on a category page, or from the user's favourites list.

...

Code Block
languagejs
titleSample Product Click data
collapsetrue
{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99",
				"position": 1
			}
			]
		}
	}
}

 

 

Anchor
ecomuser
ecomuser
User c. User Details

User Detail data is pushed on every page of the site.  There is the option to push data for logged in users only.

...

Anchor
ecomquestion
ecomquestion
Questionnaired. Questionnaire

This is only for non widget questionnaires as the URL does not change after the questionnaire is submitted so a virtual URL is pushed.

...

Anchor
ecomcheckout
ecomcheckout
Checkout e. Checkout Options

  • step
    • the step number

      Info

      // Step 1 - going to the cart

                  // Step 2 - attempting to checkout but need to log in

                  // Step 3 - going to the delivery options

                  // Step 4 - going to the payment options

                  // Step 5 - going to submit the order

  • products
    • the products in the cart

...