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PropertyValueNotesAa Note
event'remarketing'  
ecomm_pagetype

One of the following:

  • home
  • category
  • product
  • cart
  • purchase
  • other

Value determined by the page the user is on. For example:

  • 'home' = the site's home page
  • 'category' = a category list page listing products
  • 'product' = the product detail page
  • 'cart' = the shopping cart and delivery address screens
  • 'purchase' = payment page and the confirmation screen once an order has successfully been submitted
  • 'other' is = any page not covered above (eg. Favourites, user admin, dashboard, etc)

Perhaps some more info on what these pages are (i.e. "cart" is the cart, delivery address or payment screen)

 KK - need some clarification from AT. Have requested.

ecomm_prodid

One of the following:

  • Product code (product pages)

  • Array of product codes (category, cart, purchase pages)

Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'. 
ecomm_totalvalueThe total value of all products and charges (if any)Optional. Only applies to page types 'product', 'cart, and 'purchase'. 
google_conversion_valueThe total value of all products and chargesOptional. Only applies to page type 'purchase'. 

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