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BPD Remarketing data is pushed on every page of the website. Properties and their possible values are detailed below.
| Property | Value | Notes | Aa Note |
|---|---|---|---|
| event | 'remarketing' | ||
| ecomm_pagetype | One of the following:
| Value determined by the page the user is on. For example:
| Perhaps some more info on what these pages are (i.e. "cart" is the cart, delivery address or payment screen)
|
| ecomm_prodid | One of the following:
| Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'. | |
| ecomm_totalvalue | The total value of all products and charges (if any) | Optional. Only applies to page types 'product', 'cart, and 'purchase'. | |
| google_conversion_value | The total value of all products and charges | Optional. Only applies to page type 'purchase'. |
| Code Block | ||||
|---|---|---|---|---|
| ||||
{
"event": "remarketing",
"ecomm_pagetype": "home",
"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
"ecomm_totalvalue": "99.99",
"google_conversion_value": "99.99"
} |
...
| Property | Value | Notes |
|---|---|---|
| event | 'enhancedEcomm' | Due to infinite scrolling, some pages may load additional data after the inital initial page load. For this reason, impressions are pushed via an event. Infinite scrolling creates a new event, and therefore a new data push. This also ensures that data is pushed in blocks, so as not to exceed Google's object data limit. |
| event_type | 'impression' | |
| currencyCode | The currency code for the current account | |
| name | The product description | |
| id | The product code | |
| category | The product's primary category | Includes all levels of the category structure for the product's primary category. |
| list* | One of the following:
| Value determined by the list in which the product is located. *Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists. |
| brand | The product's brand | |
| position | The product's position / sequence in its list | |
| price | The product price (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. |
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