(maybe title should be more like 'Making your site faster')
Slower than expected site load speeds negatively affect user experience. Especially on mobile devices where fast sites that don't use up too much precious data are taken for granted these days. For eCommerce websites, sluggishness can cost potential customers, conversions and ROI. There may also be other effects. For example, results for both organic and paid ad searches now take page load speed into consideration.
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