Overview
Web page metadata is important both for site visibility and for search engine optimisation (SEO). Product and category metadata and other details used for SEO are maintained in the CMS.
There are 3 main types of page metadata to consider:
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| Type | Description |
|---|---|
| SEO Url | The user- and search engine-friendly URL for the page. |
| Page Title | The title that displays on search engine results pages, just above the URL. Also displayed in the title bar of the web browser |
...
Customer Self Service allows for easy maintenance of page metadata. Identify the menu(s) a page is attached to, and update the title, description and keywords via Menu Editor.
Step-by-step guide
To Update Page Metadata:
- Login as an Administrator.
- Navigate to 'Content' --> 'Menu Editor' (zMenus.aspx).
- Select the required menu via radio button (e.g. 'Public').
- Click 'Parent Items'.
- Select the required Menu Item via radio button (e.g. 'About Us').
- Click 'Menu Items'.
- Select the required Page via radio button (e.g. 'Company Profile').
- Click 'Modify'.
- In the field labelled 'Meta Keyword Tag', enter keywords relevant to the page.
- in the field labelled 'Meta Description Tag', enter an appropriate description of the page.
- In the field labelled 'Page Title Tag', enter the page title.
- Click 'OK' to save.
...
| when the user views the page. | |
| Meta Description | The blurb that displays under the Title and URL. |
Product SEO Fields
The CMS allows you to specify metadata and SEO friendly URL for each and every product on your site!
When your BPD site is first implemented, we'll probably import this data for you. As time goes on, you can update and maintain it yourself.
- In the CMS, go to Products & Categories → Product Maintenance.
- Search for the product you wish to update and click Edit.
- Scroll to the SEO Fields section.
Update the values as required:
Save and Exit.
Category SEO Fields
The CMS allows you to specify metadata and SEO friendly URL for every category and subcategory on your site.
- In the CMS, go to Products & Categories → Category Maintenance.
- Search for the category to update and click Edit. For a subcategory, click the higher category until the subcategory is displayed and click Edit.
- Scroll to the SEO Fields section.
Update the values as required:
- Click Save.
Related help
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