Page History

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Out of the box data

Digital Remarketing

pushed on every page

• event
  • Name of event
• ecomm_pagetype
  • other
  • home
  • category
  • product
  • cart
  • purchase
• ecomm_prodid
  • optional
  • only visible on category, product, cart and purchase page types
• ecomm_totalvalue
  • optional
  • only visible on product, cart and purchase page types
• google_conversion_value
  • optional
  • only visible on purchase page type

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Enhanced ecommerce

Product Impressions

pushed when a product list is displayed

• event
  • Name of event
  • impressions are pushed via and event as the page could load data after the page has been loaded via infinite scrolling
  • the data is pushed in blocks to try to ensure the data amount pushed is less than the object data limit
• event_type
  • impression
• currencyCode
  • the currency code for the account currently being viewed
• name
  • the product description
• id
  • the product code
• category
  • the primary category for the product
• list
  • the list from which the product resides
    • Product List
    • Search Results
    • Items Recently Viewed
    • Campaign - Campaign Description
    • CrossSell
    • UpSell
    • User Favourites
    • Prior Purchases
    • Product Details (the product detail page displays the list name from which the product was clicked and falls back to this value if navigated directly to a product)
• brand
  • the product brand
• position
  • the position in its respective list
• price
  • the product price
  • only sent through if hide pricing on the role is not enabled

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"impressions": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"list": "list name",
			"category": "/first level/second level/third level",
			"brand": "brand name",
			"position": 1,
			"price": "99.99"
		}
		]
	}
}

Product Clicks

pushed when clicking on a product link

• event
  • Name of event
• list
  • the list from which the product resides
    • Product List
    • Search Results
    • Items Recently Viewed
    • Campaign - Campaign Description
    • CrossSell
    • UpSell
    • User Favourites
    • Prior Purchases
    • Cart Item
• name
  • the product description
• id
  • the product code
• category
  • the primary category for the product
• brand
  • the product brand
• price
  • the product price
  • only sent through if hide pricing on the role is not enabled

{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			}
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

User Details

Questionnaire (non widget)

Checkout Options

Transactions

Login Success

Logout Success

Add to CartThere is an option to only track logged in users

pushed on every page

{
	"User_ID": "unique user id"
}

Questionnaire

This is only for non widget questionnaires as the URL does not change after the questionnaire is submitted so a virtual URL is pushed.

Widget based questionnaires have a redirect URL after form submission

{
	"virtualURL": "thank you URL"
}

Checkout Options

• step
  • the step number
• option
  • Cart
  • Login
  • Address
  • Payment
  • Order Complete

{
	"event": "checkout",
	"event_type": "checkout",
	"ecommerce": {
		"checkout_option": {
			"actionField": {
				"step": 1,
				"option": "Cart"
			}
		}
	}
}

Transactions

Pushed on successful submission of an order

{
	"event": "enhancedEcomm",
	"event_type": "payment",
	"ecommerce": {
		"purchase": {
			"actionField": {
				"id": 100000000,
				"revenue": 99.99,
				"tax": 9.99,
				"shipping": 10.00
			}
		},
		"products": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"category": "/first level/second level/third level",
			"price": "99.99"
		}
		]
	}
}

Login Success

pushed on a successful login

• widgertName
  • The name of the widget used to login

{
	"event": "login",
	"widgetName": "widget-name"
}

Logout Success

pushed on a successful logout

• widgertName
  • The name of the widget used to logout

{
	"event": "logout",
	"widgetName": "widget-name"
}

Add to Cart

pushed on successful add to cart

• pageType
  • The page the product was added from
    • Product List
    • Search Results
    • Product Details
• list
  • The list the product was added from
    • Product List
    • Search Results
    • Product Compare
    • Items Recently Viewed
    • Campaign - Campaign Description
    • CrossSell
    • UpSell
    • User Favourites
    • Prior Purchases
    • Product Details
    • Cart Fast Order

{
	"event": "addToCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"add": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	},
	"pageType": "Product List",
	"list": "Product List"
}

Remove from Cart

Cart Updated

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