| Excerpt |
|---|
Describe when someone would need this information. For example "when connecting to wi-fi for the first time". |
Step-by-step guide
Out of the box data
Digital Remarketing
pushed on every page
...
Google's Tag Manager allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites. To this end, Commerce Vision websites on version 3.87+ now have tracking functionality enabled out of the box, pushing rich data on nearly every site event. This guide details the data sent for various events, which can then be used with Tag Manager's Remarketing and Enhanced eCommerce functions. |
Table of Contents
Anchor remarketing remarketing
Digital Remarketing
| remarketing | |
| remarketing |
Remarketing is the act of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching.
BPD Remarketing data is pushed on every page of the website. Properties and their possible values are detailed below.
...
| Property | Value | Notes |
|---|---|---|
| event | remarketing | |
| ecomm_pagetype |
| Value determined by the page the user is on. |
| ecomm_prodid |
...
| Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'. |
| ecomm_totalvalue |
...
| The total value of all products and charges (if any) | Optional. Only applies to page types 'product', 'cart, and 'purchase'. |
| google_conversion_value |
...
| The total value of all products and charges | Optional. Only applies to page type 'purchase'. |
| Code Block | ||||
|---|---|---|---|---|
| ||||
{
"event": "remarketing",
"ecomm_pagetype": "home",
"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
"ecomm_totalvalue": "99.99",
"google_conversion_value": "99.99"
} |
Anchor ecommerce
| ecommerce |
...
ecommerce
Enhanced eCommerce
| ecommerce |
Product ImpressionsAnchor ecomimpressions ecomimpressions
pushed when a product list is displayed
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "enhancedEcomm",
"event_type": "impression",
"ecommerce": {
"currencyCode": "AUD",
"impressions": [
{
"name": "Product Description",
"id": "ProductCode",
"list": "list name",
"category": "/first level/second level/third level",
"brand": "brand name",
"position": 1,
"price": "99.99"
}
]
}
} |
Product ClicksAnchor ecomclicks ecomclicks
pushed when clicking on a product link
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "productClick",
"ecommerce": {
"click": {
"actionField": {
"list": "list name"
}
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99"
}
]
}
}
} |
User DetailsAnchor ecomuser ecomuser
There is an option to only track logged in users
...
| Code Block | ||
|---|---|---|
| ||
{
"User_ID": "unique user id"
} |
QuestionnaireAnchor ecomquestion ecomquestion
This is only for non widget questionnaires as the URL does not change after the questionnaire is submitted so a virtual URL is pushed.
...
| Code Block | ||
|---|---|---|
| ||
{
"virtualURL": "thank you URL"
} |
Checkout OptionsAnchor ecomcheckout ecomcheckout
- step
- the step number
- option
- Cart
- Login
- Address
- Payment
- Order Complete
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "checkoutOption",
"event_type": "checkout",
"ecommerce": {
"checkout_option": {
"actionField": {
"step": 1,
"option": "Cart"
}
}
}
} |
TransactionsAnchor ecomtrans ecomtrans
Pushed on successful submission of an order
| Code Block | ||
|---|---|---|
| ||
{
"event": "enhancedEcomm",
"event_type": "payment",
"ecommerce": {
"purchase": {
"actionField": {
"id": 100000000,
"revenue": 99.99,
"tax": 9.99,
"shipping": 10.00
}
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"price": "99.99"
}
]
}
} |
Login SuccessAnchor ecomlogin ecomlogin
pushed on a successful login
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "login",
"widgetName": "widget-name"
} |
Logout SuccessAnchor ecomlogout ecomlogout
pushed on a successful logout
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "logout",
"widgetName": "widget-name"
} |
Add to CartAnchor ecomaddtocart ecomaddtocart
pushed on successful add to cart
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "addToCart",
"ecommerce": {
"currencyCode": "AUD",
"add": {
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"quantity": 1,
"brand": "brand name",
"price": "99.99"
}
]
}
},
"pageType": "Product List",
"list": "Product List"
} |
Remove from CartAnchor ecomremovefromcart ecomremovefromcart
pushed when a product is removed from the cart
| Code Block | ||
|---|---|---|
| ||
{
"event": "removeFromCart",
"ecommerce": {
"currencyCode": "AUD",
"remove": {
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"quantity": 1,
"price": "99.99"
}
]
}
}
} |
Cart UpdatedAnchor ecomcartupdate ecomcartupdate
pushed when cart quantities are changed.
...
| Code Block | ||
|---|---|---|
| ||
{
"event": "removedPromoCode",
"promoCode": "XXXX"
} |
View OrderAnchor ecomvieworder ecomvieworder
Pushed when an order is viewed on the order tracking page
| Code Block | ||
|---|---|---|
| ||
{
"virtualURL": "/TrackOrder/ViewOrder/Order Number"
} |
View TemplateAnchor ecomviewtemplate ecomviewtemplate
Pushed when a template is viewed on the order templates page
| Code Block | ||
|---|---|---|
| ||
{
"virtualURL": "/OrderTemplates/Template Name"
} |
Extending or Overriding pushed dataAnchor extend extend
...
| Code Block |
|---|
$.cv.css.tracker.track("userDetail", "extend", function(data) {
return { EmailAddress: data.EmailAddress };
}); |
| Info |
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