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Anchor remarketing remarketing
1. Digital Remarketing
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Remarketing is the act practice of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching.
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Enhanced eCommerce is additional functionality for Google Analytics which allows richer data to be gathered, over and above the standard eCommerce transactional information tracked gathered at the Order Confirmation step. Enhanced eCommerce data provides a more nuanced view of user behaviour, such as content engagement, product views, and cart actions.
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