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PropertyValueNotes
event

'enhancedEcomm'

Due to infinite scrolling, some pages may load data after the inital page load. For this reason, impressions are pushed via an event, where infinite . Infinite scrolling creates a new event, and therefore a new data push. This also ensures that data is pushed in blocks, therefore so as not exceeding to exceed the object data limit.

event_type

'impression'

 
currencyCodeThe currency code for the current account 
nameThe product description 
idThe product code 
categoryThe product's primary category 
list
  • Product List
  • Search Results
  • Items Recently Viewed
  • Campaign - (sent as the Campaign Description, not the Campaign Code)
  • CrossSell
  • UpSell
  • User Favourites
  • Prior Purchases
  • Product Details - (This value is only applies where the user has navigated directly to a product via link or similar. Otherwise, the list from which the product was accessed will be used for product detail impressions.)
Value determined by the list in which the product is located.
brandThe product's brand 
positionThe product's position / sequence in its list 
priceThe product price (nett price for 1)If 'hide pricing' is enabled at Role level, this data is not pushed.

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