| Excerpt |
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Google's Tag Manager allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites. To this end, Commerce Vision websites on version 3.87+ now have tracking functionality enabled out of the box, pushing rich data on nearly every site event. This guide details the data sent for various events, which can then be used with Tag Manager's Remarketing and Enhanced eCommerce functions. |
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{
"event": "productClick",
"ecommerce": {
"click": {
"actionField": {
"list": "list name"
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99"
}
]
}
}
} |
...
Checkout OptionsAnchor ecomcheckout ecomcheckout
- step
the step number
- Cart
- Login
- Address
- Payment
- Order Complete
Info // Step 1 - going to the cart
// Step 2 - attempting to checkout but need to log in
// Step 3 - going to the delivery options
// Step 4 - going to the payment options
// Step 5 - going to submit the order
checkout steps
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|---|---|---|
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{
"event": "checkout",
"event_type": "checkout",
"ecommerce": {
"checkout": {
"actionField": {
"step": 1
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99"
}
]
}
}
} |
checkout options
- step
the step number (from the checkout steps above)
- option
- The selected option at this step, for example the freight option selected at option 3 or payment method at option 4
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|---|---|---|
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{
"event": "checkoutOption",
"event_type": "checkout",
"ecommerce": {
"checkout_option": {
"actionField": {
"step": 1,
"option": "Cart"
}
}
}
} |
...