Page History

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1. Digital Remarketing

2. Enhanced eCommerce

   • Product Impressions
   • Product Clicks
   • User Details
   • Questionnaires
   • Checkout Options
   • Transactions
   • Login Success
   • Logout Success
   • Add to Cart
   • Remove from Cart
   • Cart Updated
   • View Order
   • View Template 

3. Extending or Overriding Pushed Data

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1. Digital Remarketing

Remarketing is the practice of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching. 

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{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

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 2. Enhanced eCommerce

Enhanced eCommerce is additional functionality for Google Analytics which allows richer data to be gathered, over and above the standard eCommerce transactional information gathered at the Order Confirmation step. Enhanced eCommerce data provides a more nuanced view of user behaviour, such as content engagement, product views, and cart actions. 

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