...
| Property | Value | Notes | Aa Note |
|---|---|---|---|
| event | 'remarketing' | ||
| ecomm_pagetype | One of the following:
| Value determined by the page the user is on. For example:
| Perhaps some more info on what these pages are (i.e. "cart" is the cart, delivery address or payment screen)
|
| ecomm_prodid | One of the following:
| Optional. Value determined by the page the user is on, and does not apply to page types 'home' or 'other'. | |
| ecomm_totalvalue | The total value of all products and charges (if any) | Optional. Only applies to page types 'product', 'cart, and 'purchase'. | |
| google_conversion_value | The total value of all products and charges | Optional. Only applies to page type 'purchase'. |
...
| Property | Value | Notes |
|---|---|---|
| event | 'enhancedEcomm' | Due to infinite scrolling, some pages may load additional data after the inital page load. For this reason, impressions are pushed via an event. Infinite scrolling creates a new event, and therefore a new data push. This also ensures that data is pushed in blocks, so as not to exceed Google's object data limit. |
| event_type | 'impression' | |
| currencyCode | The currency code for the current account | |
| name | The product description | |
| id | The product code | |
| category | The product's primary category | Includes all levels of the category structure for the product's primary category. |
| list | One of the following:
| Value determined by the list in which the product is located. |
| brand | The product's brand | |
| position | The product's position / sequence in its list | |
| price | The product price (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. |
...
Product Click data is pushed on any click of a product link. For example, a product on a page of search results, or a product on the user's favourites list.
| Property | ValueNotes | AaNotes | |
|---|---|---|---|
| event | 'productClick' | ||
| list | One of the following:
| Value determined by the list in which the product is located. | |
| name | The product description | ||
| id | The product code | ||
| category | The product's primary category | The code below indicates it's all levels?Includes all levels of the category structure for the product's primary category. | |
| brand | The product's brand | ||
| position | The product's position / sequence in its list | ||
| price | The product price (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. |
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
{
"event": "productClick",
"ecommerce": {
"click": {
"actionField": {
"list": "list name"
},
"products": [
{
"name": "Product Description",
"id": "ProductCode",
"category": "/first level/second level/third level",
"brand": "brand name",
"price": "99.99",
"position": 1
}
]
}
}
} |
...
| Property | Value | Notes |
|---|---|---|
| event | 'enhancedEcomm' | |
| event type | 'payment' | |
| name | The product description | Repeated for each product in the transaction. |
| id | The product code | Repeated for each product in the transaction. |
| category | The product's primary category | Includes all levels of the category structure for the product's primary category. Repeated for each product in the transaction. |
| price | The product price (nett price for 1) | Repeated for each product in the transaction. |
...