...
| Property | Value | Notes |
|---|---|---|
| event | 'enhancedEcomm' | Due to infinite scrolling, some pages may load additional data after the inital page load. For this reason, impressions are pushed via an event. Infinite scrolling creates a new event, and therefore a new data push. This also ensures that data is pushed in blocks, so as not to exceed Google's object data limit. |
| event_type | 'impression' | |
| currencyCode | The currency code for the current account | |
| name | The product description | |
| id | The product code | |
| category | The product's primary category | Includes all levels of the category structure for the product's primary category. |
| list* | One of the following:
| Value determined by the list in which the product is located. *Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists. |
| brand | The product's brand | |
| position | The product's position / sequence in its list | |
| price | The product price (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. |
...
| Property | Value | Notes |
|---|---|---|
| event | 'productClick' | |
| list* | One of the following:
| Value determined by the list in which the product is located. *Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists. |
| name | The product description | |
| id | The product code | |
| category | The product's primary category | Includes all levels of the category structure for the product's primary category. |
| brand | The product's brand | |
| position | The product's position / sequence in its list | |
| price | The product price (nett price for 1) | If 'hide pricing' is enabled at Role level, this data is not pushed. |
...
| Property | Value | Notes |
|---|---|---|
| event | 'addToCart' | |
| currencyCode | The currency code for the current account | |
| products | The product(s) added to the cart | Standard product data is included here (e.g. name, id, category, quantity, brand, price) |
| pageType | One of the following:
| Value determined by the page on which the product was added. |
| list* | One of the following:
| Value determined by the list from which the product was added *Note - Zoned Product Layout must be used in order for Enhanced eCommerce to work with lists. |
...