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The most common use of the Article functionality is to create periodic updates and blogs about a your business or its your products and services. Strategic and informative content can have positive effects such as:
- nurture nurturing customer relationships and engagement
- convert converting visitors to purchasers
- improve improving SEO scores.
The Article functionality can also be used to create other grouped content, e.g., FAQs and staff lists with bios a list of FAQs or team members with specific content published on individual pages.
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