Articles differ from static content in that they can change based on posted date, start, and finish date. For example, a promotional article could be published which would disappear at the end of the promotional period.
The most common use of the Article functionality is to create periodic updates and blogs about your business or your products and services. Strategic and informative content can have positive effects such as:
- nurturing customer relationships and engagement
- converting visitors to purchasers
- improving SEO scores.
The Article functionality can also be used to create other grouped content, e.g., a list of FAQs or team members with specific content published on individual pages.
