Overview
Page Redirects are a useful SEO tool. A 301 redirect tells web browsers and search engines that a particular page has moved permanently.For your Commerce Vision website, 301 redirects are especially relevant for pages that are no longer used but are important for potential sales, e.g., old categories and products, misspelt categories and products, expired promotion and campaign pages. 301 redirects for old and duplicate pages are also important for SEO considerations.
Step-by-step guide
To configure a Page Redirect:
- In the CMS, go to Settings → SEO Maintenance (/zSearchEngineOptimisationMaintenance.aspx).
- Click the Page Redirects tab.
- Click New.
Populate the fields as per the table below:
Field Value Notes Incoming URL The old page URL from the first forward slash ('/') onward. Example:
www.commercevision.com.au/old-page would be entered as '/old-page'.Outgoing URL The new page URL from the first forward slash ('/') onward. Example:
www.commercevision.com.au/new-page would be entered as '/new-page'.Include URL Parameters Leave this box unticked to exclude parameters. URL parameters structure extra information for a URL such as specifying dynamic content, filtering or campaign tracking. Parameters start with a ‘?’ symbol after the URL. Multiple parameters are separated by the ‘&’ symbol.
Here is a simple one that specifies a product after the product display URL:
There are a few SEO considerations when it comes to URL parameters, largely because the use of parameters can lead to a high volume of pages with very similar content. Parameters are sometimes generated dynamically when a user completes an action without’t actually changing the content on the page. This can lead to a few common SEO issues:
- Duplicate content: if we have a lot of different URLs that are all just parameterized versions of the same page, we don’t want search engine crawlers to view these as duplicate content, which is a problem since search engines like Google view it as low quality content.
- Wasted crawl budget: Duplicate content is also a problem froma crawl budget perspective. If search engine crawlers are crawling many URLs that are all versions of the same page, they may not budget enough resources to crawl unique and valuable pages.
- Dilution of page ranking signals: if other sites are linking to different versions of your URL due to parameter usage, the value of those backlinks is split across multiple versions of the same page. These pages could end up cannibalizing your primary page’s rankings.
- Tracking issues: If you use a tracking tool like Google Analytics, many of the reports are based on exact URL. If you have a lot of different versions of the same page that use parameters, each of those will show up separately in your reports (unless you set up special configurations to address this).
Response Code 301 (Moved Permanently) Match Type Exact Match or Path
- Click OK to save.
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