Google Analytics

Overview

Analytics collects usage and behaviour data from user interactions on your CV ecommerce store. This can be used with Google Tag Manager to produce enhanced ecommerce data and reports. These in turn can be used for Google Services such as Google Ads and other digital remarketing tools to deliver more relevant and personalised ads, and produce more insightful reports that detail traffic and engagement patterns on your website.

From version 2022.3, GA4 is available for selection. It is pre-configured to push unified data for both Universal Analytics (v3) and GA4 (v4).  The latest version supports Analytics' latest capabilities for tracking and managing content through Google Services. In the CMS, you can select what optional data are collected to suit your marketing and reporting needs. Learn more: Google Analytics

Which version in the CMS?

• If your site has never implemented Analytics, choose the GA4 version.
• If your site is using UA (v3), you can choose UA or GA4. Selecting GA4 will still mean your UA implementation also receives data.  
• If you choose UA, you want to start thinking of migrating to GA4 as UA will be deprecated by Google on the 1st July 2023. Remember, by selecting GA4, you can start to implement GA4 while continuing to use UA. 

Migration Plan 

• The GA4 solution has adopted Google's dual tagging, so both UA and GA4 requirements can be handled at the same time.
• In your Google account, leave your UA implementation unchanged. You can populate GA4 events as well a UA ones. These will operate independently side by side, doing slightly different things. 
• Continue to use UA until you are comfortable that your GA4 data has built enough of a historical record to be useful (or until UA is deprecated by Google on the 1st July 2023). This time should also be used to understand UA → GA4 changes. 

The CV Platform and GA4

Prerequisites 

1. Set up Google account and get ID and Google Tag Manager snippet

NOTE - This guide only documents the steps that are required to obtain credentials and the Google Tag Manager code snippet. Learn more at Google: Set up GA4  

1. If you do not have an account, go to analytics.google.com and create an account.
   
   
2. Set up a new product or app. 
   
   
   
3. Follow the instructions to create a new GA4 data stream. TIP - Copy the Measurement ID as you will need to add it into a CV resource later.
   
   
   
4. To retrieve the generated tag js script for your account, click View Tag Instructions. 
   
   
5. To view the tag, click 'Install manually'.
   
   
   

6. Copy the tag. It will have your Measurement ID added to it.

   Google Tag Manager

   Here is an example with the Measurement ID in yellow:

   

7. In the CMS, go to Content → Advanced Content → Resources.
   
   
8. Use the Search tool to find: rcGoogleTagManagerInitialiserHead
   
   
9. Click Modify.
   
   

10. In Resource Value, add the Google Tag Manager snippet you copied. It will look like this except the {0} placeholders will have your data stream's Measurement ID.
    

    This tag will output the 'snippet' required by the Google Tag manager.

    <!-- Google tag (gtag.js) -->
    <script async src="https://www.googletagmanager.com/gtag/js?id={0}"></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', '{0}');
    </script>

    
    Example of snippet in Resource Value:
    
    

11. Click Save.

2. Check templates/widgets are set up for capturing the Product Click event

To capture products clicked by users for GA4, in the CMS, make sure the following are in place:

• Product List Grid widget: zoned layouts are enabled for Products and Categories.
  (Pages & Templates → Products → Product List Grid widget)
  
• Items Recently Viewed widget is added to Home Page
  (Pages & Templates → Home Page → Items Recently Viewed widget)
• CrossSell/Upsell widgets: are added to Product Detail
  (Pages & Templates → Products → Product Detail page → CrossSell/Upsell widget)
• Campaign Slider: is added to Home Page
  (Pages & Templates → Home Page → Campaign Slider widget)

3. Enable Favourites for Prior Purchases:

For each role your customers use and you want tracked:

1. Go to Ecommerce → Users → Roles.
   
2. Select the Role, then click the Functions tab.
   
   
3. Find and tick Enable Customer Favourites.
   
   
4. Click OK. 
   
   
5. Repeat steps 1-4 for all roles needed.

Configure GA4 Analytics 

1. Select GA4 version

1. In the CMS, go to: Settings → Settings → Systems → Analytics.
   
   
2. With Analytics enabled on your site, click Configure.
   
   
3. In Analytics Feature Settings, toggle ON Enable Analytics.
   
   
4. In Analytics Version, select which version you are configuring: 'UA' or 'GA4'. NOTE - We recommend you select GA4 whether your site is new to Analytics or on a migration plan.       
   
   
5. In Google Tag Manager ID, enter the ID from your Google Tag Manager account. 
   Example: 
   
   
   
6. When an ID is entered, Analytics functions available are listed. Tick at least Digital Remarketing or Enhanced eCommerce.
   
   - Digital Remarketing -  use Analytics with remarketing tools such as Google Ads or dynamic remarketing. Visitor and purchaser behaviour events from Analytics can be included to personalise ads shown to users after they leave your site and continue to browse the internet.
   - Enhanced Ecommerce - collect richer details about user behaviours on your site that goes beyond transactional info. This data can be used with Google Tag Manager to produce reports on patterns of user activity, e.g., how users interact with specific products, where they go to on your site and where they go next, when they abandon their carts and leave your site.  
   - Enhanced Rich Snippet - add a snippet to enhance search results visually.
   
   
7. Click Save.  

2. Set templates (optional)

This step is needed only if you do not want to use the default global template use.

You can select to include all users or a subgroup based on Role by setting relevant templates:

• Set global - one template for all users
• Set role-based - template for users in a specific role.

Set Global

To set the global template, go to the default templates admin page. Set the Opening Body Template to the default template or another template you created.

Role-based

To use the tag manager for users in specific roles, go to the role management admin page (see Templates tab). Set the Opening Body Template to the default template or another template you created.

Digital Remarketing

Remarketing uses Analytics with Google's digital marketing and remarketing solutions, e.g., Google Ads etc by personalising ads shown to past visitors of your website who are still on Google or partner websites. What ads are shown to a user is based on their past behaviour matching a behavioral profile. When there is a match, the user is added to that user segment. Segment rules set up personalise what kind of ads are displayed. For example, you might create a segment of 'website visitors' - users who leave your site without making a purchase. You could have rules that show them ads of products they clicked on or added to cart, when they continue to browse and search the internet. Remarketing in a targeted way like this may help bring them back to your site and make a purchase.

See: Remarketing with Google Analytics 

Remarketing data from every page of the website are pushed to Google. What data (property + its value) is sent with each page type are listed. 

check

{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

Enhanced Ecommerce

Enhanced Ecommerce is extra functionality you can add to Google Analytics. Used with Tag Manager, it allows the gathering of richer data about buyers and visitors on your website. Instead of just the standard ecommerce transactional information at the Order Confirmation step, activities such as when they add items to cart, when they remove items, when they abandon their carts and leave without purchasing, where they begin checkout, etc, are also collected. This data can be used to produce reports that analyse shopper behaviour patterns on your site. 

Enhanced ecommerce data is pushed for nearly every event type on the website. The general event name is ecommerce. How CV data fields match Analytics parameters and values are outlined below. 

Product Impressions (Products in List Viewed)

Product Impression data is pushed whenever a list of product results is displayed, e.g., products in search results, a category list, the user's favourites. 

In GA4, this is the view_item_list event. Data sent includes the items array parameter containing the displayed items. 

Product/item event parameters and values

In GA4, product data are now in 'items'.

item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve

List Types

Lists are used for product impressions, product clicks and add to cart tracking. The value of item_list_name is the list type viewed by the user.  

Products Viewed in a List GA4 example:

gtag("event", "view_item_list", {
  item_list_name: "Related products",
  items: [
    {
      item_id: "SKU_12345",
      item_name: "Stan and Friends Tee",
      currency: "AUD",
      index: 1,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 9.99,
      }
  ]
});   ]
	}
}

UA example:

• Impressions Data
  
  

  Sample Product Impression data Expand source

  {
  	"event": "enhancedEcomm",
  	"event_type": "impression",
  	"ecommerce": {
  		"currencyCode": "AUD",
  		"impressions": [
  		{
  			"name": "Product Description",
  			"id": "ProductCode",
  			"list": "list name",
  			"category": "/first level/second level/third level",
  			"brand": "brand name",
  			"position": 1,
  			"price": "99.99"
  		}
  		]
  	}
  }

• Product Detail Impression Data:

  Sample Product Detail Impression data Expand source

  {
  	"event": "enhancedEcomm",
  	"event_type": "impression",
  	"ecommerce": {
  		"currencyCode": "AUD",
  		"detail": {
  			"actionField": {
  				"list": "list name"
  			},
  			"products": [
  			{
  				"name": "Product Description",
  				"id": "ProductCode",
  				"category": "/first level/second level/third level",
  				"brand": "brand name",
  				"price": "99.99"
  			}
  			]
  		}
  	}
  }

Product Clicks

Product Click data is pushed on any click of a product link, e.g., a product on a page of search results or on the user's favourites list.

In GA4, the event is called select_item.

item_category: "Apparel",
item_category2: "Adult",
item_category3: "Shirts",
item_category4: "Crew",
item_category5: "Short sleeve

brand

Product Click/Select Item - GA4 example:

gtag("event", "select_item", {
  item_list_name: "Related products",
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    }
  ]
});

UA example: 

{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99",
				"position": 1
			}
			]
		}
	}
}

User Details

User Detail data is pushed on every page of the site.  There is the option to push data for logged in users only.

• 'User_ID' = the user's unique identifier (database field = user.userid ) 

{
	"User_ID": "unique user id"
}

Questionnaire

Questionnaire data is only pushed for non-widget-based questionnaires.

Since the URL does not change post submission, a virtual URL is pushed. (In contrast, widget-based questionnaires have a URL redirect post submission.)

{
	"virtualURL": "thank you URL"
}

Checkout Steps & Options

Steps - pushed as the user progresses through the various steps of the checkout process.

GA example:

gtag("event", "begin_checkout", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

UA example:

{
	"event": "checkout",
	"event_type": "checkout",
	"ecommerce": {
		"checkout": {
			"actionField": {
				"step": 1
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "10.00"
			}
			]
		}
	}
}

check for GA4

Options - pushed whenever the Checkout Step value (detailed above) is either 3 or 4. 

UA example:

{
	"event": "checkoutOption",
	"event_type": "checkout",
	"ecommerce": {
		"checkout_option": {
			"actionField": {
				"step": 4,
				"option": "BPAY"
			}
		}
	}
}

Transactions / Purchase

When an order is submitted, Transaction and Product/Items data are pushed. 

The purchase event consists of the transaction (payment) and the items purchased. 

GA4 example:

gtag("event", "purchase", {
    transaction_id: "100000000",
    value: 25.99,
    tax: 4.90,
    shipping: 5.99,
    currency: "AUD",
    items: [
     {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    },
    {
      item_id: "SKU_12346",
      item_name: "CV Grey Women's Tee",
      currency: "AUD",
      index: 1,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 1
    }]
});

UA example:

{
	"event": "payment",
		"ecommerce": {
		"purchase": {
			"actionField": {
				"id": 100000000,
				"revenue": 25.99,
				"tax": 4.90,
				"shipping": 5.99
			}
		},
		"products": [
		{
			"name": "CV tee",
			"id": "SKU_12345",
			"category": "/first level/second level/third level",
			"price": "10.00"
		}
	
		{
			"name": "CV Grey Women's Tee",
			"id": "SKU_12346",
			"category": "/first level/second level/third level",
			"price": "10.00"
		}
		]  
}

Login Success   check

Login Success data is pushed on any successful user login. 

• The 'event' always = "login"

• The 'widgetName'/'method' = name of the widget used to initiate the login 

GA4 example:

gtag("event", "login", {
  method: "widget-name"
});

UA example:

{
	"event": "login",
	"widgetName": "widget-name"
}

Logout Success

Logout Success data is pushed on any successful user logout.  

• The 'event' always = "logout"

• The 'widgetName' = that of the widget used to initiate the logout 

{
	"event": "logout",
	"widgetName": "widget-name"
}

Add to Cart

Add To Cart data is pushed every time a user successfully adds a product to their cart. 

item_list_name

GA4 Example

gtag("event", "add_to_cart", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

UA Example

{
	"event": "addToCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"add": {
			"items": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 2,
				"brand": "brand name",
				"price": "10.00"
			}
			]
		}
	},
	"pageType": "Product List",
	"list": "Product List"
}

Remove from Cart

Remove From Cart data is pushed whenever a product is successfully removed from the user's cart.

NOTE - This can be a whole line deletion, or a decrease in quantity. Both actions are sent as 'Remove From Cart' data.

GA4 example

 gtag("event", "remove_from_cart", {
  currency: "AUD",
  value: 20.00,
  items: [
    {
      item_id: "SKU_12345",
      item_name: "CV Tee",
      currency: "AUD",
      index: 0,
      item_brand: "CV",
      item_category: "Apparel",
      item_category2: "Adult",
      item_category3: "Shirts",
      item_category4: "Crew",
      item_category5: "Short sleeve",
      item_list_name: "Related Products",
      price: 10.00,
      quantity: 2
    }
  ]
});

UA example

 {
	"event": "removeFromCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"remove": {
			"products": [
			{
				"name": "Product Description",
				"id": "Product Code",
				"category": "/first level/second level/third level",
				"quantity": 2,
				"price": "10.00"
			}
			]
		}
	}
}

Cart Updated

Cart Updates will push Add or Remove event depending on product quantity changes:

• Quantity increase triggers an "addToCart" data push

• Quantity decrease triggers a "removeFromCart" data push

Promotion Codes check name

The following data is automatically pushed in relation to Promotion Code use: 

• success adding a promo code ('validPromoCode')

• failure adding a promo code ('invalidPromoCode')

• removal of a promo code ('removedPromoCode')

The event type and the promotion code name is the only data sent in these instances.

{
	"event": "validPromoCode",
	"promoCode": "XXXX"
}

{
	"event": "removedPromoCode",
	"promoCode": "XXXX"
}

View Order

View Order data is pushed when an order is viewed on the Order History / tracking page. The relevant sales order number is sent in this instance.

{
	"virtualURL": "/TrackOrder/ViewOrder/Order Number"
}

View Template

View Template data is pushed when a saved template is viewed on the Order Templates page. The template name is sent in this instance.

{
	"virtualURL": "/OrderTemplates/Template Name"
}

Extend or Override Pushed Data

To push custom data or to override Commerce Vision's out-of-the-box inclusions, consult Commerce Vision. 

CV internal use:

1. Determine the type of custom data required to push:

   • User

   • Product

   • Order

     
     

2. Include the new data by adding the field to the relevant JSON field group. 

   Data Type	Dictionary Table	JSON Field Group
   User	Primary Table: User Additional Tables: Role Customer	SiteTrackerUserData (or SiteTrackerUserData_RoleNamefor role-specific changes)
   Product	Product	SiteTrackerProductData (or SiteTrackerProductData_RoleName for role-specific changes)
   Order	Primary Table: ProntoSalesOrder Additional Tables: ProntoSalesOrderLine Product	SiteTrackerOrderData (or SiteTrackerOrderData_RoleName for role-specific changes)

3. Finally, construct the tracking code per the format below.

   • First parameter is the data to manipulate (e.g. "userDetail" in sample code)

   • Second parameter is the type of manipulation:

     • extend

     • override

   • The third parameter is the function that will perform the manipulation (e.g. "EmailAddress: data.EmailAddress" in sample code)

     • The data is the raw data that can be used for manipulation (and includes the additional data from the JSON field groups described above) 
       
       

       Sample Data Extension code

       $.cv.css.tracker.track("userDetail", "extend", function(data) {
       	return { EmailAddress: data.EmailAddress };
       });

Possible extension methods:

• userDetail

• pageType (this is for Digital Remarketing)

• productImpressions

• productClick

• questionnaire

• checkout

• checkoutOption

• transactionProducts

• loginSuccess

• logoutSuccess

• addToCart

• removeFromCart

• promoCodes

• viewOrder

• viewTemplate

Related help

• Page:
  Google API Address Validation
• Page:
  Google Tag Manager with Google Analytics (v4)
• Page:
  Google Tag Manager with UA & GA4
• Page:
  Google Tag Manager & Analytics
• Page:
  Google Sign In