Have you ever been shopping online and seen "People who bought X also bought Y"? A great way to personalise your customer's experience on your site is to offer them relevant product suggestions. It's to this end that our new program, Wisdom Of The Crowd, was created.
Wisdom Of The Crowd was written to help automate the display of related products.
The program, in conjunction with the Cross Sell / Up Sell widget, will suggest products to your customers based on the common behavior of other users.
How it works
- If product X is often purchased with product Y, then X will be displayed by the widget when Y is being viewed (and vice versa).
- The logic can be configured to suit your volume. For example, if product X is purchased on the same order as product Y more than 10 times in a 30 day period, that will trigger the automatic link as a related product
- It cleverly taps into your PRONTO data, meaning it will also pick up non-eCommerce sales, such as POS transactions.
- You can still set up your own related products in the CMS; these are additional suggestions to complement your own related products.
Interested in taking advantage of Wisdom Of The Crowd? Get in touch with our Customer Success Team to enquire!
