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EDMs are not just about sending promotional or marketing emails enmasse to potential buyers. Data sent are can be segmented to for meaningful marketing purposes, and then used in targeted campaigns and email sendouts. For instance, past purchases from sales orders can be used to identify behavioral traits and build customer sub-groupssubgroups, e.g., those interested interest in specific product types. high spend customers, location, etc. Data from your synced Product master list can then be matched to customer sub-groups. Promotion rules, e.g., send marketing emails only to opted-in users, ensure users .Email campaigns in MailChimp that are more customer-centric and focused can then be createddeliver more focused campaigns. These encourage brand loyalty and help conversion rates. They also mean less wastage of your email send limits.Extension of a campaign to further digital communications and marketing channels such as social media can also be developed from syncing data. See. Promotion rules, e.g., send marketing emails only to opted-in users, ensure customer preferences are respected.
For more info from the MailChimp side, see: MailChimp.
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