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Overview
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On the CV ecommerce platform, Google Analytics must be used through Google Tag Manager. |
You can use Google Tag Manager with your CV ecommerce store. Google Tag Manager lets you add and edit tracking and marketing tags to get fine-grained for your store to manage detailed user event insights. Once set up, data including Ecommerce, can be used to track various user behaviours and events on your site. It can then be used with Google Services for remarketing and site analytics reporting.
Once the Analytics feature in your store CMS and your Google Tag Manager account and Analytics accounts are both active and configured properly, tagged data from shopper and visitor events are automatically sent pushed to Google . They can be used for tracking, site analytics, remarketing and other Google Services. Analytics.
Learn more: Google Tag Manager
Google Analytics
Tag Manager interacts with Google Analytics. This is the Google tool that helps track and analyse how users interact with your website. There are currently two Analytics versions in use.
- Universal Analytics (UA): the older version that will be deprecated on the 1st July 2023. This means it will stop working on that date.
- Google Analytics 4 (GA4) - the newer and only version from the 1st July 2023.
Your CV ecommerce store allows you to select GA4, UA or both.
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Learn more: Google Analytics
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