Overview

You can use Google Tag Manager with your CV ecommerce store. Google Tag Manager lets you add and edit tracking and marketing tags for your store to manage detailed user event insights. Once set up, it can be used to track various user behaviours and events on your site. It can then be used with Google Services for remarketing and site analytics reporting. 

Once the Analytics feature in your store CMS and your Google Tag Manager and Analytics accounts are both active and configured properly, data from shopper and visitor events are automatically pushed to Google Analytics.  Learn more: Google Tag Manager

Google Analytics

Tag Manager interacts with Google Analytics. This is the Google tool that helps track and analyse how users interact with your website. There are currently two Analytics versions in use.

  • Universal Analytics (UA): the older version that will be deprecated on the 1st July 2023. This means it will stop working on that date.

    Deprecated from version 4.40+


  • Google Analytics 4 (GA4) - the newer and only version from the 1st July 2023.  

Due to Universal Analytocs being deprecated you may have different options depending on your site version.
Your CV ecommerce store allows you to select GA4, UA or both.

Which option should I use?

  • UA - Deprecated from version 4.40+
  • GA4 - Only available option from version 4.40+
  • UA and GA4 - Deprecated from version 4.40+


Learn more: Google Analytics

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