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Overview

Info

On the CV ecommerce platform, Google Analytics must be used through Google Tag Manager.


Enhanced Ecommerce data: richer data that allows a more detailed view of user behaviour, such as content engagement, product views, and cart actions

You can use Google Tag Manager with your CV ecommerce store. Google Tag Manager lets you add and edit tracking and marketing tags for your store to get manage detailed user event insights. Once set up, data including Enhanced Ecommerce, can be used to track various user behaviours and events on your site. These It can then be used with Google Services for remarketing and site analytics reporting. 

  • Remarketing: advertising to visitors of your store after they have left.

    • . 


    Once the Analytics feature in your store CMS and your Google Tag Manager account and Analytics accounts are both active and configured properly, tagged data from shopper and visitor events are automatically pushed to Google Analytics.  


    Learn more: Google Tag Manager


    Google Analytics

    Tag Manager interacts with Google Analytics. This is the Google tool that helps track and analyse how users interact with your website. There are currently two Analytics versions in use.

    • Universal Analytics (UA): the older version that will be deprecated on the 1st July 2023. This means it will stop working on that date.
    • Google Analytics 4 (GA4) - the newer and only version from the 1st July 2023.  

    Your CV ecommerce store allows you to select GA4, UA or both.

    Info
    titleWhich option should I use?
    • UA - your store is currently using this version. WARNING - UA data will stop being processed by Google on the 1st July 2023 so you will need a GA4 migration plan. 
    • GA4 - your store has never implemented Tag Manager/Analytics before, or it was using UA but you don't want to use it anymore. 
    • UA and GA4 - your store is currently using this the UA version AND you also want GA4 properties to be collected anrd and/or used as well. This is part of your UA to GA4 migration plan.      


    Learn more: Google Analytics


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