The Mailchimp Abandoned Cart Email when implemented will send an email with cart contents to customers that have abandoned their cart before completing their orders.
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Commerce Vision. You also need a MailChimp account, and your site must have been upgraded to Mailchimp's API version 3.0. |
The client must also have their Mailchimp account set up for this feature, including creating suitable email (and must be an account that has previously created a classic automation). See: https://mailchimp.com/help/create-an-abandoned-cart-email/
Set up:
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Please note that the 'Expiry In Days' field is a shared setting for both features Retain Guest User Order When Session Timeout & Abandoned Cart Restoration.
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Or enable it from the setting editor
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Further details:
Call #99860 When enabled, Mailchimp Ecommerce Syncing allows these data types from your Commerce Vision site to be sent to Mailchimp for Electronic Direct Mail (EDM) purposes:
- Product
- Sales Order
- Promotion Rules
EDMs are not just about sending promotional or marketing emails enmasse to potential buyers. Data are segmented and used for targeted campaigns and email sendouts. For instance, past purchases from sales orders can be used to identify behavioral traits and build customer sub-groups, e.g., those interested in specific product types. high spend customers, location, etc. Promotion rules, e.g., send only to opted-in users, can be applied.
You can then create email campaigns in MailChimp that are more customer-centric to encourage brand loyalty and help conversion rates. They also mean less wastage of your email send limits.
Extension of a campaign to further digital communications and marketing channels such as social media can also be developed from syncing data. See: MailChimp.
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Enable MailChimp Syncing
- Go to Settings → Feature Management → Products & Categories → MailChimp.
- Toggle ON Mailchimp at the system level.
- Click Configure.
- Toggle ON Mailchimp Ecommerce Syncing.
- Click Save. The syncing to MailChimp will start in the background.
Sync all Products
Once the setting is enabled, you can click Sync All Products to run product syncing at any time.
Related help
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