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Product Variants are best explained with a Colour / Size scenario.

Imagine that product CV149 is a High-Vis vis Safety Vest. It's available in several different sizes and colours. Product code :

• 'CV149SMYY' might represent size small, colour yellow

• 'CV149MDYY' is size medium, colour yellow.
• In fact, when you list all the possible colour and size combinations, you might have upwards of 20 SKUs just for this one product.

But uploading and maintaining 20+ variations for dozens of products on your site isn't very efficient. The end result would probably overwhelm your customers, too. That's where Product Variants come in.

Instead of putting all 20+ product variations on the web, you can display one product (the 'master') online, and then allow your customers to select from available variants (the 'child' products).