Is this feature disabled?
This feature requires consultation with Commerce Vision. You also need a MailChimp account, and your site must have been upgraded to Mailchimp's API version 3.0.
This setting is also required for MailChimp's Abandoned Cart Emails.
When enabled, Mailchimp Ecommerce Syncing allows these data types from your Commerce Vision site to be sent to Mailchimp for Electronic Direct Mail (EDM) purposes:
- Product
- Sales Order
- Promotion Rules
EDMs are not just about sending promotional or marketing emails enmasse to potential buyers. Data sent are segmented to meaningful marketing purposes, then used in targeted campaigns and email sendouts. For instance, past purchases from sales orders can be used to identify behavioral traits and build customer sub-groups, e.g., those interested in specific product types. high spend customers, location, etc. Data from your Product master list can then be matched to customer sub-groups. Promotion rules, e.g., send marketing emails only to opted-in users, ensure users .
Email campaigns in MailChimp that are more customer-centric and focused can then be created. These encourage brand loyalty and help conversion rates. They also mean less wastage of your email send limits.
Extension of a campaign to further digital communications and marketing channels such as social media can also be developed from syncing data. See: MailChimp.
What data are sent?
- Customers: This covers users from sales orders and new user registrations. Whether they are set as Subscriber or Transactional members dependi on opt-in/opt-out rules you've set with MailChimp. If double opt-in is active, a new contact remains a transactional member unless they confirm subscription, e.g., via a link in an email. Transactional members receive emails only about their orders. Your Commerce Vision site syncs with active rules from MailChimp. If enabled for 'always opt-in', new subscribers are automatically added as subscribers.
NOTE - For guest users, only the First Name is sent. - Sales Orders: Order Date, Order Number and Order Total data are sent. Orders are batched sent. The task will check that orders are not double-sent. Updates are sent for edited orders.
- Products: When product info is synced, Product Code, Description and Title are checked against the last MailChimp updated date. Products are validated to ensure they are .
Enable MailChimp Syncing
- Go to Settings → Feature Management → Products & Categories → MailChimp.
- Toggle ON Mailchimp at the system level.
- Click Configure.
- Toggle ON Mailchimp Ecommerce Syncing.
- Click Save. The syncing to MailChimp will start in the background.
Sync all Products
Once the setting is enabled, you can click Sync All Products at any time to run product syncing.
Related help
