Google Shopping campaigns put your products in front of shoppers who are looking to buy. When a potential customer searches for a product, Google can display yours above the list of search results.
A photo, title, price, and your name will appear, meaning the customer is only a click away from you and that product.
Google takes the data you submit in your XML feed and uses it to present shopping results when a user performs a search.
Commerce Vision can help you get your products in front of eyeballs with Google Shopping.
Step-by-step guide
- Set up your Google Merchant account (if you haven't already got one).
- Create a shopping campaign in Google AdWords. For more information on how to do this, see https://support.google.com/merchants/answer/2660968
- Contact Commerce Vision to request an XML feed for your product data. We will create a template to house your product feed, and create a scheduled task to update it nightly at a pre-agreed time.
- You'll need to specify what data you'd like to provide to Google, apart from the required attributes.
- You'll need to specify what data you'd like to provide to Google, apart from the required attributes.
- Submit your feed to Google. You can view their help documentation here - https://support.google.com/merchants/answer/7439058
