Google Shopping - Product Feeds

Minimum Version Requirements:   **.**.** 

BPD Only:    Yes 

Business Function:    Marketing 

CMS Category:      

B2B/B2C/Both:    Both 

Self Configurable:    Yes 

Ballpark Hours From CV (if opting for CV to complete self config component):   Contact CV Support 

Ballpark Hours From CV (in addition to any self config required):    Contact CV Support 

Third Party Costs:    You pay-per-click with an associated Google AdWords account

Overview

Google Shopping - Product Feeds

Create Google Shopping campaigns to put your products in front of shoppers who are looking to buy. When a potential customer searches for a product, Google can display yours above the list of search results.  

A photo, title, price, and your shop name will appear, meaning the customer is only a click away from you and the product you're selling.

Prerequisites

Additional Information

How does it work?

1. Commerce Vision helps get your products in front of eyeballs with a dedicated XML product feed, specifically designed for Google Shopping. 
   
   
2. Google takes the data you submit in your XML feed and uses it to present shopping results when a user performs a search.
   
   
3. You pay-per-click with an associated Google AdWords account, and away you go.

Step-by-step guide

1. Set up your Google Merchant account (if you haven't already got one). 
   
   
   
   
2. Create a Shopping campaign in Google AdWords, and link it to your Merchant Center account. For more information on how to do this, see https://support.google.com/merchants/answer/2660968 
   
   
3. Contact Commerce Vision to request an XML feed for your product data. 
   
   
   • We will create a template to house your product feed, and create a scheduled task to update it nightly at a pre-agreed time. 
     
     
   • You'll need to specify what additional data (if any) you'd like to provide to Google, apart from the required attributes.
      
4. Submit your product feed to Google:  
   1. Login to Google Merchant Center.
   2. Select the 'Products' tab.
   3. Go to the 'Feeds' section. 
   4. Follow the prompts to enter the information for your product feed. You can view Google's help documentation here - https://support.google.com/merchants/answer/7439058.