Google Tag Manager and CV ecommerce

1. Digital Remarketing

Remarketing is the practice of advertising to past visitors of your website. If users leave your site without making a purchase, remarketing can help you reconnect by displaying relevant ads during their subsequent web browsing or searching. 

BPD Remarketing data is pushed on every page of the website. Properties and their possible values are detailed below. 

{
    "event": "remarketing",
	"ecomm_pagetype": "home",
	"ecomm_prodid": ["ProductCode", "ProductCode"] or "ProductCode",
	"ecomm_totalvalue": "99.99",
	"google_conversion_value": "99.99"
}

2. Enhanced Ecommerce

Enhanced eCommerce is additional functionality for Google Analytics which allows richer data to be gathered, over and above the standard eCommerce transactional information gathered at the Order Confirmation step. Enhanced eCommerce data provides a more nuanced view of user behaviour, such as content engagement, product views, and cart actions. 

BPD Enhanced eCommerce data is pushed for nearly every event type on the website. The data objects are outlined below, including properties and their possible values. 

a. Product Impressions

Product Impression data is pushed when a product list is displayed. For example, a page of search results, products in a category, or a user's favourites.

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"impressions": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"list": "list name",
			"category": "/first level/second level/third level",
			"brand": "brand name",
			"position": 1,
			"price": "99.99"
		}
		]
	}
}

{
	"event": "enhancedEcomm",
	"event_type": "impression",
	"ecommerce": {
		"currencyCode": "AUD",
		"detail": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

b. Product Clicks

Product Click data is pushed on any click of a product link. For example, a product on a page of search results, or a product on the user's favourites list.

{
	"event": "productClick",
	"ecommerce": {
		"click": {
			"actionField": {
				"list": "list name"
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99",
				"position": 1
			}
			]
		}
	}
}

c. User Details

User Detail data is pushed on every page of the site.  There is the option to push data for logged in users only.

• 'User_ID' = the user's unique identifier (database field = user.userid ) 

{
	"User_ID": "unique user id"
}

d. Questionnaire

Questionnaire data is only pushed for non-widget-based questionnaires.

Since the URL does not change post submission, a virtual URL is pushed. (In contrast, widget-based questionnaires have a URL redirect post submission.)

{
	"virtualURL": "thank you URL"
}

e. Checkout Steps & Options

Steps - pushed as the user progresses through the various steps of the checkout process.

{
	"event": "checkout",
	"event_type": "checkout",
	"ecommerce": {
		"checkout": {
			"actionField": {
				"step": 1
			},
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	}
}

Options - pushed whenever the Checkout Step value (detailed above) is either 3 or 4. 

{
	"event": "checkoutOption",
	"event_type": "checkout",
	"ecommerce": {
		"checkout_option": {
			"actionField": {
				"step": 4,
				"option": "BPAY"
			}
		}
	}
}

f. Transactions

Product Transaction data is pushed on successful submission of an order. 

{
	"event": "enhancedEcomm",
	"event_type": "payment",
	"ecommerce": {
		"purchase": {
			"actionField": {
				"id": 100000000,
				"revenue": 99.99,
				"tax": 9.99,
				"shipping": 10.00
			}
		},
		"products": [
		{
			"name": "Product Description",
			"id": "ProductCode",
			"category": "/first level/second level/third level",
			"price": "99.99"
		}
		]
	}
}

g. Login Success

Login Success data is pushed on any successful login.  

• The 'event' always = "login"
• The 'widgetName' = that of the widget used to initiate the login 

{
	"event": "login",
	"widgetName": "widget-name"
}

h. Logout Success

Logout Success data is pushed on any successful logout.  

• The 'event' always = "logout"
• The 'widgetName' = that of the widget used to initiate the logout 

{
	"event": "logout",
	"widgetName": "widget-name"
}

i. Add to Cart

Add To Cart data is pushed every time a user successfully adds a product to their cart. 

{
	"event": "addToCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"add": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"brand": "brand name",
				"price": "99.99"
			}
			]
		}
	},
	"pageType": "Product List",
	"list": "Product List"
}

j. Remove from Cart

Remove From Cart data is pushed whenever a product is successfully removed from the user's cart.

NOTE - This can be a whole line deletion, or a decrease in quantity. Both actions are sent as 'Remove From Cart' data.

 {
	"event": "removeFromCart",
	"ecommerce": {
		"currencyCode": "AUD",
		"remove": {
			"products": [
			{
				"name": "Product Description",
				"id": "ProductCode",
				"category": "/first level/second level/third level",
				"quantity": 1,
				"price": "99.99"
			}
			]
		}
	}
}

k. Cart Updated

Cart Updates will push the relevant Add or Remove data when product quantities are changed:

• Quantity increase triggers an "addToCart" data push
• Quantity decrease triggers a "removeFromCart" data push

l. Promotion Codes

The following data is automatically pushed in relation to Promotion Codes: 

• success adding a promo code ('validPromoCode')
• failure adding a promo code ('invalidPromoCode')
• removal of a promo code ('removedPromoCode')

The event type and the promotion code is the only data sent in these instances.

{
	"event": "validPromoCode",
	"promoCode": "XXXX"
}

{
	"event": "invalidPromoCode",
	"promoCode": "XXXX"
}

{
	"event": "removedPromoCode",
	"promoCode": "XXXX"
}

m. View Order

View Order data is pushed when an order is viewed on the Order History / tracking page. The relevant sales order number is sent in this instance.

{
	"virtualURL": "/TrackOrder/ViewOrder/Order Number"
}

n. View Template

View Template data is pushed when a saved template is viewed on the Order Templates page. The template name is sent in this instance.

{
	"virtualURL": "/OrderTemplates/Template Name"
}

3. Extending or Overriding pushed data

It is possible to push additional data or to override Commerce Vision's out-of-the-box inclusions. For assistance with this, please contact a Commerce Vision Consultant. 

CV internal use:

1. Determine the type of additional data required to push:
   • User
   • Product
   • Order
      

2. Include the new data by adding the field to the relevant JSON field group. 

   Data Type	Dictionary Table	JSON Field Group
   User	Primary Table: User Additional Tables: Role Customer	SiteTrackerUserData(or SiteTrackerUserData_RoleNamefor role-specific changes)
   Product	Product	SiteTrackerProductData (or SiteTrackerProductData_RoleNamefor role-specific changes)
   Order	Primary Table: ProntoSalesOrder Additional Tables: ProntoSalesOrderLine Product	SiteTrackerOrderData(or SiteTrackerOrderData_RoleNamefor role-specific changes)

3. Finally, construct the tracking code per the format below.

   • First parameter is the data to manipulate (e.g. "userDetail" in sample code)
   • Second parameter is the type of manipulation:
     • extend
     • override
   • The third parameter is the function that will perform the manipulation (e.g. "EmailAddress: data.EmailAddress" in sample code)
     • The data is the raw data that can be used for manipulation (and includes the additional data from the JSON field groups described above) 
   Sample Data Extension code

   $.cv.css.tracker.track("userDetail", "extend", function(data) {
   	return { EmailAddress: data.EmailAddress };
   });

Possible extension methods:

• userDetail
• pageType (this is for Digital Remarketing)

• productImpressions

• productClick

• questionnaire

• checkout

• checkoutOption

• transactionProducts

• loginSuccess

• logoutSuccess

• addToCart

• removeFromCart

• promoCodes

• viewOrder

• viewTemplate

Additional Information

Allows administrators and digital marketers to track user behaviour and improve conversion rates on their websites.

Related help

• Page:
  Google API Address Validation
• Page:
  CC Order Confirmation emails
• Page:
  Google Tag Manager with Google Analytics (v4)
• Page:
  Google Tag Manager with UA & GA4
• Page:
  User Impersonation
• Page:
  Report Subscriptions (Scheduled Reporting)
• Page:
  Configure Scheduled Reporting
• Page:
  Google Tag Manager & Analytics
• Page:
  Create CMS Users
• Page:
  Custom Fields