Meta tags are text snippets that describe the content of a page. They are not visible on the page itself but are located in its source code, usually in the <head> tag of the page. You can view the source code by right-clicking your mouse, then Inspect. Find the <head>...</head> HTML element and open it. If meta name tags have been added, scroll down and find them. You can add meta tags with two attributes: 'keywords' - words or short phrases relevant to the page content, and 'description'- a brief description about the page.
Meta tags are increasingly important as they help search engines understand what a page is about, and can potentially help your SEO rating. By adding this meta data about what is on the page, the page can be categorised more accurately by search engines.
Here is an example for a Home Page:
In general,
Step-by-step guide
Global
It is not advised that the global setting be used as the same meta name keywords will be rendered for all pages.
To add meta tags at the global level so they appear on every page:
- Login as an Administrator.
- Navigate to 'Settings' (/zSettings.aspx).
- On the 'General' tab, enter the required values in the field labelled 'META Tag Description'.
- Click the 'Update' button at the bottom of the page.
To Customise Meta Tags at the Menu Level:
- Login as an Administrator
- Navigate to 'Content' --> 'Menu Editor' (/zMenus.aspx).
- Select the required menu via radio button.
- Click 'Parent Items'.
- Select the required menu item via radio button.
- Click 'Modify'.
- Enter the required values in the fields labelled 'Meta Keyword Tag' and 'Meta Description Tag'.
- Click 'OK' to save.
To Customise Meta Tags at the Category Level:
- Login as an Administrator.
- Navigate to 'Preferences' --> 'Upload Category Images and Text' (/zCategory.aspx).
- Click the 'MetaData' tab.
- Search for the required category by code or description.
- Select the category record via radio button.
- Click 'Modify'.
- Enter the required values in the fields labelled 'Meta Keyword Tag' and 'Meta Description Tag'.
- Click 'OK' to save.
What metadata settings will be used on my page?
The hierarchy of metadata keywords and descriptions is as follows:
- Global Setting Level
- Menu Level
- Category Level
So, by default the system uses the Global settings for Meta tag key words and descriptions. If there are Meta tags found at the Menu level, these will override the Global settings. And finally, if there are Meta tags found at Category level, these will override all of the above.
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