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Page Redirects are a useful SEO tool, employed to direct users to a different page from the one originally requested.
A 301 Redirect will tell web browsers and search engines that a particular page has moved permanently. 

Step-by-step guide

To Configure a Page Redirect:

  1. Login to the CMS.
  2. Navigate to 'Settings' --> 'SEO Maintenance'(/zSearchEngineOptimisationMaintenance.aspx).
  3. Click the 'Page Redirects' tab. 
  4. Click 'New'.
  5. Populate the fields as per the table below: 

    Incoming URLThe old page URL from the first forward slash ('/') onward.Example: would be entered as '/old-page'.
    Outgoing URLThe new page URL from the first forward slash ('/') onward.Example: would be entered as '/new-page'.
    Include URL ParametersLeave this box unticked. 
    Response Code301 (Moved Permanently) 
    Match TypeExact Match 



  6. Click 'OK' to save.