Versions Compared
Key
- This line was added.
- This line was removed.
- Formatting was changed.
Overview
NOTE - On the CV ecommerce platform, Google Analytics is integrated via Google Tag Manager.
You can use Google Tag Manager with your CV ecommerce store. Google Tag Manager lets you add and edit tracking and marketing tags for your store to get detailed user event insights. Once set up, data including Enhanced Ecommerce, can be used to track various user behaviours and events on your site. These can then be used with Google Services for remarketing and site analytics reporting.
- Remarketing: advertising to visitors of your store focuses on data for remarketing to users after they have left your site.
- (Enhanced) Ecommerce data: richer data that allows a more detailed view of user behaviour, such as content engagement, product views, and cart actionsevents that collect data from a range of user behaviours on your site that can be used for remarketing and reporting.
Once the Analytics feature in your store CMS and your Google Tag Manager account are both active and configured properly, tagged data from shopper and visitor events are automatically pushed to Google.
Learn more: Google Tag Manager
Google Analytics
Tag Manager interacts with Google Analytics. This is the Google tool that helps track and analyse how users interact with your website. There are currently two Analytics versions in use.
- Universal Analytics (UA): the older version that will be deprecated on the 1st July 2023. This means it will stop working on that date.
- Google Analytics 4 (GA4) - the newer and only version from the 1st July 2023.
Your CV ecommerce store allows you to select GA4, UA or both.
Info | ||
---|---|---|
| ||
|
Learn more: Google Analytics
Children Display | ||||
---|---|---|---|---|
|