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Overview

NOTE - On the CV ecommerce platform, Google Analytics is integrated via Google Tag Manager.

You can use Google Tag Manager with your CV ecommerce store. Google Tag Manager lets you add and edit tracking and marketing tags for your store to get detailed user event insights. Once set up, data including Enhanced Ecommerce, can be used to track various user behaviours and events on your site. These can then be used with Google Services for remarketing and site analytics reporting. 

  • Remarketing: focuses on data for remarketing to users after they have left your site.
  • (Enhanced) Ecommerce: events that collect data from a range of user behaviours on your site that can be used for remarketing and reporting. 


Once the Analytics feature in your store CMS and your Google Tag Manager account are both active and configured properly, tagged data from shopper and visitor events are automatically pushed to Google.  

Learn more: Google Tag Manager

Google Analytics

Tag Manager interacts with Google Analytics. This is the Google tool that helps track and analyse how users interact with your website. There are currently two Analytics versions in use.

  • Universal Analytics (UA): the older version that will be deprecated on the 1st July 2023. This means it will stop working on that date.
  • Google Analytics 4 (GA4) - the newer and only version from the 1st July 2023.  

Your CV ecommerce store allows you to select GA4, UA or both.

Which option should I use?

  • UA - your store is currently using this version. WARNING - UA data will stop being processed by Google on the 1st July 2023 so you will need a GA4 migration plan.
  • GA4 - your store has never implemented Tag Manager/Analytics before. 
  • UA and GA4 - your store is currently using this version AND you also want GA4 properties to be collected anrd used as well. This is part of your UA to GA4 migration plan.      


Learn more: Google Analytics


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