...
- Added Product XYZ to their favourites in the last X days
- Added product within category XYZ to their favourites in the last X days
- Does/Does Not have Product XYZ in their favourites
- Has/Has Not product within Category XYZ in their favourites
User characteristics
Who is the user? A specific person or role? Someone who's been absent from the website for a while?
- UserID/EmailAddress Is / Is Not XYZ
- Does/Does Not have Role of XYZ
- Last Visit was X days ago or More/Less
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