Articles differ from static content in that they can change based on posted date, start, and finish date. For example, a promotional article could be published which would disappear at the end of the promotional period.
The most common use of the Article functionality is to create periodic updates and blogs about a business or its products and services. Strategic and informative content can have positive effects such as:
- nurture customer relationships and engagement
- convert visitors to purchasers
- improve SEO scores.
The Article functionality can also be used to create other grouped content, e.g., FAQs and staff lists with bios on individual pages.
